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Chicago Booth | Mr. Unilever To MBB
GRE 308, GPA 3.8
Harvard | Mr. Finance
GMAT 750, GPA 3.0
MIT Sloan | Ms. Rocket Engineer
GMAT 710, GPA 3.9
Harvard | Mr. Defense Engineer
GMAT 730, GPA 3.6
Kellogg | Mr. Maximum Impact
GMAT Waiver, GPA 3.77
Kellogg | Mr. Concrete Angel
GRE 318, GPA 3.33
Chicago Booth | Mr. Healthcare PM
GMAT 730, GPA 2.8
INSEAD | Mr. Product Manager
GMAT 740, GPA 63%
Kellogg | Ms. Sustainable Development
GRE N/A, GPA 3.4
UCLA Anderson | Mr. SME Consulting
GMAT 740, GPA 3.55 (as per WES paid service)
Wharton | Mr. Future Non-Profit
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Harvard | Mr. Military Quant
GMAT 730, GPA 3.6
Harvard | Mr. Healthcare PE
GRE 340, GPA 3.5
Harvard | Mr. Renewables Athlete
GMAT 710 (1st take), GPA 3.63
Kellogg | Ms. Big4 M&A
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Duke Fuqua | Mr. Army Aviator
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GRE 332, GPA 3.88
INSEAD | Mr. INSEAD Aspirant
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Chicago Booth | Ms. Indian Banker
GMAT 740, GPA 9.18/10
Stanford GSB | Mr. Army Engineer
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Duke Fuqua | Mr. Salesman
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Columbia | Mr. Energy Italian
GMAT 700, GPA 3.5
Duke Fuqua | Mr. Quality Assurance
GMAT 770, GPA 3.6
Harvard | Mr. African Energy
GMAT 750, GPA 3.4
NYU Stern | Ms. Luxury Retail
GMAT 730, GPA 2.5

Kellogg Wants To Be A Top Three Business School For Startups

Kellogg MBAs like Kasey Lundquist ('14) are taking advantage of the B-school's growing entrepreneurship offerings

Kellogg MBAs like Kasey Lundquist (’14) are taking advantage of the B-school’s growing entrepreneurship offerings

“Let’s see your shoe…just put it up here on the table.”

Reluctantly, I shed a nondescript black flat with a gold buckle and plop it on the table.

“This is great,” observes Carter Cast, a management professor at Northwestern University’s Kellogg School of Management. Cast whips out his smartphone and starts snapping away, taking photos of my shoe from different angles.

He’d asked my opinion about a startup idea for comfortable, stylish flats for women pitched by two MBA students in his New Venture Discovery course. I’d explained that I didn’t see a huge market need. There were plenty of options available: My current footwear were comfortable, affordable, and–I liked to think, anyway–stylish. He relayed the pictures back to his students, who emailed me later for my “perspective on comfortable, stylish shoes to inform our shoe design.” I was flattered–and surprised.

A few years ago, this conversation wouldn’t have occurred. For starters, Cast, the former CEO of Walmart.com, didn’t teach at Kellogg. For another, his class didn’t exist. In fact, entrepreneurship, as a structured path at Kellogg didn’t really exist. If you possessed any entrepreneurial DNA, you probably decided among Stanford, Berkeley, MIT, Rice, or Babson.

The episode is emblematic of a major shift going on in Evanston, Illinois. Kellogg, long considered a world-class destination for students keen on marketing and consulting, is finally catching the wave of get-out-of-the-classroom entrepreneurship education.

It’s difficult to pinpoint exactly when the school’s seismic shift toward entrepreneurship took off, but one thing is certain: Kellogg is working in overdrive to recover lost ground. The B-school has silently plugged away for the past two years, scrapping old courses, creating a dozen new ones, hiring 19 adjunct faculty with real-world entrepreneurial experience, renting space in a downtown Chicago tech hub, and establishing ties with schools across the university. They’ve even released a slick video with cameos from new faculty and successful alumni. Now, those changes are bearing their first fruits.

So why the push for entrepreneurship now? School officials say students, alumni, and even faculty called for change. But that’s only half the story: no major business school can afford to ignore entrepreneurship. From corporate innovation departments to technology startups, the market is demanding more entrepreneurial MBA, and big-name B-school are jumping in the game. Last month alone, Yale’s School of Management launched a formal entrepreneurship program, while Columbia Business School hosted its inaugural entrepreneurship conference. Kellogg undoubtedly understands that it’s easier to act now than to play catch-up later. 

Kellogg’s recently released entrepreneurship video