Launching New Ventures
School: École Polytechnique Fédérale de Lausanne (EPFL)
Registration Link: Launching New Ventures
Start Date: May 25, 2015 (5 Weeks Long)
Workload: 6-7 Hours Per Week
Instructors: Christopher L. Tucci and Marc Gruber
Credentials: Tucci, the dean of the college of management of technology at EPFL, is among the most cited researchers in innovation management. A Ph.D. from MIT’s Sloan School of Management, Tucci was awarded the Best Paper of 2012 by the Academy of Management Review for his work on crowdsourcing. He is also a board of governors member for the Academy of Management, the largest professional society for management and teaching. Along with being an administrator, he also teaches courses in design thinking, information technology strategy, and technology management.
Gruber is the chair of entrepreneurship and technology commercialization at EPFL. Over his 15-year academic career, he has earned numerous honors, including being a three-time recipient of the “Thought Leader” award by the Academy of Management’s Entrepreneurship division. A Ph.D. from the University of St. Gallen, Gruber also serves as associate editor for the Academy of Management Journal.
Graded: Students will earn a verified certificate for completing this course.
Description: Is there a market for that ‘big idea’ you’ve been tinkering with? What steps should you take to turn your idea into a business? And what pitfalls should you avoid? In this bootcamp for entrepreneurs, you’ll learn how to test your idea, identify your startup costs and requirements, develop a proposal and a marketing plan, and understand the stages of entrepreneurship – and how your needs and management framework changes with each. In the end, you’ll understand how to raise money and (just as important) manage it. Geared towards the high tech sector, the course will conclude with students producing business concept proposals, which will be tested through crowdfunding (with the top three teams each receiving $2,500 in seed money). This project will account for 50% of the student grade, with the remainder coming from quizzes and participation in an online discussion forum.
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