Entrepreneurship 3: Growth Strategies
School: Wharton School
Registration Link: REGISTER HERE
Start Date: April 2016
Workload: Not Specified
Instructors: Karl Hosanger, Lori Rosenkopf, David Hsu, Ethan Mollick, Laura Huang, David Bell, Karl Ulrich
Credentials: This specialization features many of the top faculty members at Wharton. Karl Ulrich, for example, is the school’s Vice Dean of Entrepreneurship and Innovation, along with being an award-winning teacher. Bell teaches Marketing Management in Wharton’s MBA and Executive MBA programs, along with serving as the Academic Director for Wharton’s Advanced Management Program. Huang, an award-winning researcher who teaches Wharton’s Entrepreneurship course, previously worked as an investment banker and consultant whose clients ranged from IBM global services to startups across the United States, Europe and China.
Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $135 fee.
Description: Once you’ve developed and launched a solution, your next step is to grow your enterprise. And that comes with its own set of challenges. Accelerate too fast and you’ll burn through cash. Move too cautiously and you may miss your breakthrough moment and get trapped in survival mode. Either way, your job is to sell, sell, sell early on.
“This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll have an outline of an expansion strategy for your idea or enterprise.”
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Additional Background: This course is part of Wharton’s “Entrepreneurship” Specialization, a four course series that also includes conceiving ideas, designing prototypes, implementing growth strategies, finding financing, and achieving profitability. To learn more about this specialization and register for it, CLICK HERE.