Best Free MOOCs In Business For April

Channel Strategy

Channel Management and Retailing

School: IE Business School

Platform: Coursera

Registration Link: REGISTER HERE

Start Date: April 2016

Workload: No Specified

Instructor: Maria Teresa Aranzabal

Credentials:  A practitioner and an academic, Aranzabal joined IE Business School as an associate professor in 2015. Before moving to teaching, she held several roles in the retail sector, including a decade as a partner in a retail consulting firms, along with working in marketing, international development, franchising, and general management for several organizations. An MBA from the Wharton School, Aranzabal also has experience as a retail consultant at McKinsey and a senior association in M&A for Goldman Sachs.

Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $79 fee.

Description: Distribution is a difference maker. It enables firms to cut costs, reach new markets, and better scale operations. Unlocking this advantage and maximizing distribution’s benefits requires strategy. In this course, Aranzabal will cover distribution from a variety of strategic vantage points, including “company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, [supply chains], e-commerce and global retail management.” In particular, the course will examine how information technology, such as CRM and merchandise and reallocation systems, can strengthen and streamline operations and drive long-term strategic planning.

Review: No reviews.

Additional Background: This course is the third part of a “Marketing Mix Implementation” specialization,” a four course series that includes a capstone project. To learn more about these courses and register for them, CLICK HERE.

Questions about this article? Email us or leave a comment below.