Wharton | Mr. Social Impact CPA
GMAT 740, GPA 3.5
Chicago Booth | Ms. RA For MBA
GMAT 710, GPA 3.80
Stanford GSB | Mr. Economics To Business
GRE 331, GPA 3.99
INSEAD | Mr. Tesla Manager
GMAT 720, GPA 3.7
Foster School of Business | Mr. Tesla Gigafactory
GMAT 720, GPA 3.0
Harvard | Mr. Financial Services
GMAT 750, GPA 3.8
Stanford GSB | Mr. African Entrepreneur
GRE 317, GPA 2.6
Stanford GSB | Mr. Tesla Intern
GMAT 720, GPA 3.9
Berkeley Haas | Mr. Looking To Learn
GMAT 760, GPA 3.0
Wharton | Mr. Infrastructure
GMAT 770, GPA 3.05
Chicago Booth | Mr. Asian Veteran
GRE 315, GPA 3.14
Stanford GSB | Ms. Artistic Engineer
GMAT 730, GPA 9.49/10
Cornell Johnson | Mr. Emporio Armani
GMAT 780, GPA 3.03
Harvard | Mr. Future Gates Foundation
GMAT 720, GPA 7.92
Harvard | Mr. Amazon Manager
GMAT 740, GPA 3.2
Harvard | Mr. MBB Consultant
GMAT 730, GPA 3.9
USC Marshall | Mr. Utilitarian Mobility
GMAT 740, GPA 2.67
McCombs School of Business | Ms. Second Chances
GRE 310, GPA 2.5
Duke Fuqua | Ms. Account Executive
GMAT 560, GPA 3.3
MIT Sloan | Mr. Data Mastermind
GMAT N/A; will be taking in May, GPA 3.6
London Business School | Mr. Aussie Analyst
GMAT 680, GPA 3.3
Darden | Mr. Sustainable Real Estate
GRE SAT 1950 (90th Percentile), GPA 3.7
Stanford GSB | Mr. Entrepreneurial Bassist
GMAT 740, GPA 3.61
Cornell Johnson | Mr. IT To IB
GMAT 660, GPA 3.60
Harvard | Ms. Lucky Charm
GMAT 690, GPA 3.2
Tuck | Ms. Green Biz
GRE 326, GPA 3.15
Harvard | Ms. URM
GRE 325, GPA 3.6

Writing An Original Essay: A Snapshot Of MBA Applicant Trends

ann_ford_admissionado

Ann Ford of Admissionado

“Anyone else notice how … everyone does photography?”

We were in the thick of Round 1 and the Admissionado editors were wrapping up a monthly meeting. The deadline for Fuqua was fast approaching, so we were seeing a lot of “25 Random Things” essays come across our virtual desks. As the new kid on the block, I had assumed it was a wacky coincidence that all of my clients were passionate enough about photography for it to make the cut for their tightly curated lists of 25 facts.

Turns out — not a coincidence, but rather, an understandable but all-too-common pitfall that we see on a lot of first tries with the personal essay: In an effort to stand out, you inadvertently end up making yourself look the same as every other MBA applicant.

How does this happen, you ask? As I say to my clients, let’s crack this open …

USING FIRST DRAFTS AS DATA POINTS 

Admissionado has thousands of data points, those points being our applicants’ first drafts. They shape our knowledge base for what’s going to wow an admissions officer who has to wade through 3,456 applications. We know what will garner reactions like “Sweet, never seen that before!” and more importantly, we know what will garner the opposite, “That’s been done.” So let’s take a look at what we found.

A SAMPLE OF 9 FIRST DRAFTS FOR FUQUA’S ’25 RANDOM THINGS’ ESSAY

Because it started this whole line of inquiry, let’s start with photography. From 9 samples, the word “photography” shows up … 9 times. In a perfect world, where each “fact” is truly distinct from another, we’d only see the word once across 9 drafts.

So this could mean two things:

  1. Someone uses photography for more than one “fact” (which is a completely separate boo-boo, to be discussed at a later date);
  1. Most folks referenced photography at some point in their draft.

Drumroll please … 5 separate people used “photography” somewhere in their draft, suggesting a 55.5% occurrence. But does this extend beyond that one “coincidence”? Sure does! Out of the 9 drafts we sampled, here’s where the topics clustered, based on associative words:

Screen Shot 2016-06-06 at 3.01.09 PM

Over the course of my editing career I’ve noticed a few reoccurring themes that really give me the ol’ “here we go again …” reaction. And if I’m saying that, just imagine what an MBA admissions committee member is thinking!

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.