Stanford GSB | Mr. S.N. Bose Scholar
GMAT 770, GPA 3.84
Duke Fuqua | Mr. O&G Geoscientist
GRE 327, GPA 2.9
Kenan-Flagler | Ms. Big Pharma
GRE 318, GPA 3.3
Chicago Booth | Mr. Indian O&G EPC
GMAT 730, GPA 3.75
Wharton | Ms. Product Manager
GMAT 730, GPA 3.4
Kellogg | Mr. Indian Globetrotter
GMAT 750, GPA 4.0
Berkeley Haas | Ms. Jill Of All Trades
GRE 314, GPA 3.36
Berkeley Haas | Ms. Midwest Startup
GRE 328, GPA 3.51
Wharton | Mr. Big 4
GMAT 770, GPA 8/10
Stanford GSB | Mr. MBB
GMAT 740, GPA 3.95
Wharton | Mr. Swing Big
GRE N/A, GPA 3.1
Stanford GSB | Mr. Big Brother
GRE 329, GPA 3.2
Harvard | Mr. Low GPA Product Manager
GMAT 780, GPA 3.1
Kenan-Flagler | Ms. Nonprofit Admin
GMAT 620, GPA 3.3
Kenan-Flagler | Mr. Top Three
GRE 310, GPA 2.7
Ross | Mr. NCAA to MBB
GMAT 710, GPA 3.2
Kellogg | Mr. 770 Dreamer
GMAT 770, GPA 8.77/10
Tepper | Mr. Tech Strategist
GRE 313, GPA 3.0
Stanford GSB | Mr. JD To MBA
GRE 326, GPA 3.01
Duke Fuqua | Mr. Musician To Consultant
GMAT 710, GPA 1.6
Harvard | Mr. Bangladeshi Analyst
GMAT 690, GPA 3.31
MIT Sloan | Mr. Generic Nerd
GMAT 720, GPA 3.72
Darden | Mr. Military Vet
GMAT 680, GPA 3.5
Duke Fuqua | Ms. ELS
GRE 318, GPA 3.8
Wharton | Mr. Investment Banking
GMAT 750, GPA 3.1
MIT Sloan | Mr. International Impact
GRE 326, GPA 3.5
Chicago Booth | Mr. US Army Veteran
GMAT 710, GPA 3.7

Best Free MOOCs In Business For April

Content Strategy For Professionals: Managing Content

School: Northwestern University

Platform: Coursera

Registration Link: REGISTER HERE

Start Date: April 3, 2017

Workload: 2-4 Hours Per Week

Instructors: John Lavine and Candy Lee

Credentials: Lavine is the founder director of the media management center at Northwestern’s Medill School of Journalism, Media, and Integrated Marketing Communications. He has taught at Medill since 1989 – and served as the school’s dean from 2005-2012. He is also the president and chair of the Accrediting Council for Education in Journalism. Prior to entering academia, he spent 25 years as the publisher and editor of four daily and four weekly newspapers in Wisconsin. During that time, his editorials were also syndicated to over 250 daily newspapers.

Lee earned Medill’s Teacher of the Year Award at Medill in 2012, in just her second year at the school. Before entering academia, she served as the vice president of marketing at The Washington Post – after running two publishers and the loyalty programs for United Airlines. She holds a doctorate in organizational leadership at the University of Pennsylvania.

Graded: Students can receive a verified certificate for successfully completing the course (for $49). To do this, students “must watch the MOOC’s videos, answer the Learning Questions that accompany each video, participate in the discussion forums, develop and complete a case study, and evaluate the cases of three other MOOC participants.”

Description: Your content is an extension your culture. It reflects what you value, along with the time and care you put into producing something of value. A customer touchpoint, content is another vehicle to build awareness and drive business. As a result, it requires a strategy, planning for creating, delivering, measuring, and even recycling. Even more, it should offer a consistent stream, with a theme or purpose that differentiates it from more generic competitors.

In this course, students will learn about the platforms, such as social media, that are used to disseminate content. It will also cover how organizations can target readers and better brand their “story” and frame their value to them. In addition, students will receive a toolkit from the course that will help them evaluate their content and its distribution.

Review: “I really like the concise and informative way in which this course is organized. Thank you for developing relevant, cutting-edge content and delivering it the wide world audience! I think you really contribute to the better world.” For additional reviews, click here.

Additional Note:  This is the second of a three part specialization, Content Strategy for Professionals, where students can earn a credential in content strategy. It requires students to meet all normal requirements for receiving a verified certificate, along with completing a final project. To learn more about this specialization and register for it, click here.