Best Free Business MOOCs In June

Omnichannel Strategy and Management

School: Dartmouth College (Tuck) / Northwestern University (Kellogg)

Platform: edX

Registration Link: REGISTER HERE

Start Date: June 21, 2017 (4 Weeks Long)

Workload: 3-4 Hours Per Week

Instructors: Santiago Gallino and Antonio Moreno-Garcia

Credentials:  Gallino is an assistant professor at the Tuck School, where his courses focus on retail operations and his research examines supply chain strategy and innovation management. Galliano was most recently honored as the Best Presenter at the annual Behavioral Operations Conference in 2016. He holds a Ph.D. from the Wharton School, where he studied alongside Moreno-Garcia, currently an associate professor of operations at Northwestern’s Kellogg School of Management. Morenoo-Garcia’s areas of expertise include pricing perception and supply chain design.

Graded: After completing all course requirements, students can purchase a Verified Certificate.

Description: The internet sparked an engagement revolution in retail. Instead of simply visiting a store or calling a catalog 800 number, consumers can interact on social media like Facebook or Twitter. Even more, they can use everything from mobile to chat to even Skype to interact and order merchandise. That brings a whole set of questions to the fore. How do you seamlessly connect each touch point so everything is consistent? Do you have the same brand voice and operational process across each channel? Does every company representative have access to the same data to avoid silos? Do the backend technologies communicate so data is updated in real time across every channel? In other words, does the brick-and-mortar and online worlds sync up, if not drive traffic to each other? In this course, students will look at the omnichannel phenomena. In particular, the course will “explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy.” In addition, students will look at how to train and allocate talent, along with how to measure their performance.

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