News from Yale SOM
“Many of you have read one of our blog posts, or watched an online webinar, or met a member of our team on a campus visit or at an event near you; you probably feel very familiar with us at this point. But you might feel less familiar with what happens once you’ve hit ‘Submit’ after months of reflecting, refining, and re-working each component of your application to make it the most accurate representation of yourself, your accomplishments, and your aspirations. I want to remove any sense of mystery about what happens to your application once the application is, so to speak, out of your hands.
“But first, I want to offer you congratulations for completing this lengthy process. That alone is a huge accomplishment, and I hope that through it you learned more about yourself than you knew before.
“These next few weeks may feel silent on your end, but I promise that on our end it is anything but quiet. In fact, our committee will now begin many discussions on the applications we have received in order to decide whom to interview, and later, whom to admit.”
Football To Finance: SEC Scholar-Athlete Uses MSF Degree To Launch Career
News from Vanderbilt University Owen Graduate School of Management
“Parker Henry knows a thing or two about hard work: The Hendersonville native’s dedication to his high school studies paid off when he received a full academic scholarship to the University of Tennessee (UT). He maintained these excellent high school grades while playing football, and he also received several recruiting offers for college.
“At first, Henry opted to ‘go pro’ with his academics, hanging up his cleats and accepting the academic scholarship at UT. However, several months into his college career, Henry found himself itching to get involved in campus life beyond the classroom. ‘I had always been either an athlete or club president or something else, and not having that in my life kind of detracted from my college experience,’ Henry said. ‘I went and tried to find something I really loved to do.’”
Tuck School Of Business Restructures Administration
News from Dartmouth College Tuck School of Business
“Earlier this summer, Tuck School of Business Dean Matthew Slaughter announced several new administrative positions at the school that current Tuck employees have been selected to fill.
“The new roles include new deputy dean Punam Amand Keller and three associate dean positions held by former Office of the Dean chief of staff and executive director Gina des Cognets Tu’01, technology and strategy professor Connie Helfat and former assistant dean and director of the MBA program Sally Jaeger.
“For Slaughter, the process of restructuring Tuck’s administration started three years ago in the summer of 2015 when he began his new position as dean, he said. Slaughter said he and his colleagues ‘wanted to be really intentional about thinking about the proper structure and roles in the dean’s office and bringing new people into new and different roles.’”
Two Characteristics Of Digital World Conquerors
News from INSEAD
“Many digital products seem destined to achieve global success. WhatsApp was started in 2009 on the basic premise that SMS could be sent through the internet rather than through telecom operators. By the end of 2013, WhatsApp claimed a global user base of 400 million. Facebook bought the company for $19 billion the next year. Likewise, Angry Birds was developed by the Finnish company Rovio in 2009. The game quickly reached two billion downloads, and Rovio’s 2017 revenues totalled close to 300 million euros.
“These companies grew internationally with little initial adaptation of their products to the local geographical markets. For example, WhatsApp had the same user experience in the United States and in France. The experience of an Angry Birds player was also uniform around the world. While strategy textbooks say that internationalisation often presents hurdles, Rovio and WhatsApp seem to provide counter-examples. So, does this mean that in the digital era, the traditional barriers to rapid international growth have been radically lowered?”
HBS Marketing Club Presents: The Brand Summit
News from Harvard Business School
“As marketers, we believe it is our job to create value, communicate that value to our customers, and capture a portion of that value for our firms. A great way to do this is to build strong brands, allowing us to reap the benefits of stronger customer recognition and loyalty, enhanced credibility, and a competitive edge in the market. Of course, this is easier said than done. In a world of rapid technology advancements and changing consumer preferences, marketers are constantly tested on how quickly they can adapt and reassess their marketing toolkits. The Brand Summit, hosted by the Marketing Club at Harvard Business School, aims to provide a platform where current and future marketing professionals can connect, share branding ideas, and grow together.
“We will kick off the Brand Summit with our third annual Marketing Case Competition on November 3, 2018. Teams of MBA students from top schools across the country will compete for the $2,000 grand prize. This case will require participants to complete quantitative and qualitative analyses similar to those expected in post-MBA marketing roles. It is a great opportunity to test skills, learn something new, and have an experience to discuss during interviews.”