Candidate:

Mr. Integrated Marketer

About Me:

Integrated Marketer with 8 years of work experience for a well-known music media company. Was the first Marketing hire, and worked my way up to Associate Director. Attended DePaul University and graduated with a 3.1 GPA. Not a super stellar undergraduate record, but lots of success in my professional career with a solid portfolio of strategy work.

Schools:

Target School: McCombs School of Business

Considering: USC Marshall

See More Profiles For: McCombs School of Business

Application Status: Open

Details:

Undergrad School: DePaul University

Undergrad Major: Marketing

GPA: 3.11

GRE: N/A

Age: 31, Ethnicity: White

Extracurriculars: Undergraduate Club Baseball

Work History:

Title: Associate Director, Integrated Marketing

Industry: Media

Company: Start-Up

Length of Employment: 1 yr, 6 mos

Big Life Wins:

Leading our team, I played a critical role in maintaining a 40% RFP win rate in 2022 and securing over 16M in direct sales revenue. I’ve had the opportunity to work with some awesome brands–Nike, HP, Oculus, Dropbox, etc–and work with plenty of A-List musical artists. A big personal win was being the lead strategist on a 1.5M deal in 2021.

Post MBA Goal:

Transition into Product Management–preferably at a company within Arts & Entertainment. The backup plan would be to transition into a Product Marketing role, and more specifically, a Sales Enablement role where I have a lot of previous experience in creating and positioning external-facing sales collateral.