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Hello from Detroit, where I work in branding at a consumer goods startup, which involves a great deal of autonomy and strategy-based work despite its “soft” reputation. I’ve worked in startups since graduation, and have a real interest in entrepreneurship and developing equity and diversity within the ecosystem.
Target School: Berkeley Haas
Considering: MIT Sloan, Yale, StanfordĀ GSB, Tuck
See More Profiles For: Berkeley Haas
Application Status: Open
Undergrad School: William & Mary
Undergrad Major: Government, History
GPA: 3.51
GRE: 328
Age: 25, Ethnicity: White
Extracurriculars: Venture for America Fellow, Started a women's entrepreneurship conference, Freelance marketing for an early-stage pregnancy test startup, Volunteering with a Detroit small business owner to assist with marketing her business
Title: Brand Coordinator
Industry: CPG
Company: Start-Up
Length of Employment: 2 yrs
Title: Editorial & Social Manager
Length of Employment: 10 mos
Started a conference for women in entrepreneurship during my time as a Venture for America fellow. 100 participants and a dozen speakers/panelists. In college, I developed the first diversity & inclusion policy for my sorority as president, it became a model for all campus organizations to adopt.
I’d like to develop a well-rounded profile (including focusing more on hard business skills) that will allow me to take on an operations or strategy role at a consumer goods startup and/or work in VC/Impact investing with attention toward creating more opportunities for diverse founders from places like Detroit.
Join in! Click here to assess the odds of Ms. Midwest Startup
Hello there! This is Kate Richardson, Senior Admissions Consultant. Right off the bat, I love your startup experience. Since most applicants from CPG are coming from big firms, I like that you’ll be able to show more autonomy, leadership, and a faster progression of your work. I think you’re right to some extent about the “soft” reputation of branding, though plenty of MBAs go into brand management and it’s quite a well-rounded role. Do be sure to show quantitative skills on your resume and have at least one of your LOR writers speak to those hard skills. I love your extracurriculars and how you’ve started things from scratch! You seem like a real go-getter who fits well with Haas’s defining leadership principles. Your GPA is …
Hello there! This is Kate Richardson, Senior Admissions Consultant. Right off the bat, I love your startup experience. Since most applicants from CPG are coming from big firms, I like that you’ll be able to show more autonomy, leadership, and a faster progression of your work. I think you’re right to some extent about the “soft” reputation of branding, though plenty of MBAs go into brand management and it’s quite a well-rounded role. Do be sure to show quantitative skills on your resume and have at least one of your LOR writers speak to those hard skills. I love your extracurriculars and how you’ve started things from scratch! You seem like a real go-getter who fits well with Haas’s defining leadership principles. Your GPA is great (hopefully you took a quant course or two?) and your GRE is great too, right in line with Haas’s 329 average. All in all, I like your chances there. Are you also looking at Booth? Would fit well with your goals and Midwest ties.
Hi, this is Melisa, Admission Counselor from Stratus Admissions. Your extracurricular activities are a great compliment to your start up experience. Haas is a very student driven school and your entrepreneurship conference and other involvement shows that you will give be involved ā something important to Haas. I like that you have worked at more than 1 start up (and 1 for more than 2 years) ā you can speak to differing start up experiences and bring a Midwest perspective to the West Coast. Your goal of broadening your skills set makes sense and shows you commitment to entrepreneurship. While your GPA and GRE are in a good range for Haas, I would want to know a bit more about the Math/quant classes you took …
Hi, this is Melisa, Admission Counselor from Stratus Admissions. Your extracurricular activities are a great compliment to your start up experience. Haas is a very student driven school and your entrepreneurship conference and other involvement shows that you will give be involved ā something important to Haas. I like that you have worked at more than 1 start up (and 1 for more than 2 years) ā you can speak to differing start up experiences and bring a Midwest perspective to the West Coast. Your goal of broadening your skills set makes sense and shows you commitment to entrepreneurship. While your GPA and GRE are in a good range for Haas, I would want to know a bit more about the Math/quant classes you took at William & Mary and your GRE quant score. Haas will be looking for evidence that you can handle the quantitative academic rigor of the program ā and requires that you take at least 1 college level math class. I have worked with many successful non-traditional clients at Haas ā the collaborative nature of start-ups and your ability to wear many hats is in line with Haas collaborative and diverse culture. By your school list, it looks like you are looking for an experience outside of the Midwest ā but you also may want to look at Kellogg to leverage the CPG connections. Best of luck! Request a consult at:
Really cool list of extracurriculars! My one piece of advice is that I think it might be worthwhile to apply to a broader range of schools since the schools you’ve listed are all a bit of a crap shoot with low acceptance rates. Maybe worth it to apply Michigan/Ross? Especially with in-state tuition. Best of luck!
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