Stanford GSB | Ms. Decision Scientist
GMAT 730, GPA 3.9
Harvard | Mr. Low GRE
GRE 314, GPA 3.7
Stanford GSB | Mr. Ambivalent Applicant
GMAT 720, GPA 3.7
Wharton | Mr. Data Dude
GMAT 750, GPA 4.0
Columbia | Mr. Reinvention
GMAT 780, GPA 2.3
Kellogg | Mr. Hopeful Green CPA
GMAT 690, GPA 3.96
Harvard | Mr. Infantry Commander
GMAT 730, GPA 3.178
Stanford GSB | Mr. Latin American
GMAT 770, GPA 8 of 10
Columbia | Mr. Brandless
GMAT 730, GPA 3.7
Tuck | Mr. Mega Bank
GMAT 720, GPA 3.3
Stanford GSB | Mr. Tier 2 Consultant
GMAT 770, GPA 3.65
Harvard | Mr. Latin International
GMAT 710, GPA 3.2
Harvard | Ms. Indian Deferred
GMAT Will take next month but expecting 750+, GPA 8.0
Stanford GSB | Mr. Immigrant Entrepreneur
GMAT 750, GPA 3.8
NYU Stern | Mr. Media Tech Hopeful
GRE 321, GPA 3.2
Stanford GSB | Mr. Future MBA
GMAT 740, GPA 3.78
Wharton | Mr. Biotech Social Impact
GMAT 720, GPA 3.4
NYU Stern | Mr. Indian Data Guy
GRE 325, GPA 7.06
Harvard | Mr. Tech Start-Up
GMAT 720, GPA 3.52
NYU Stern | Mr. Beer Guy
GRE 306, GPA 4.0
Harvard | Ms. HR To Finance
GMAT 760, GPA 7.65/10
McCombs School of Business | Mr. Microsoft Consultant
GMAT N/A, GPA 2.31
Columbia | Mr. MD/MBA
GMAT 670, GPA 3.77
Cornell Johnson | Mr. Social To Tech
GMAT 700, GPA 2.7
Harvard | Mr. CPG Product Manager
GMAT 720, GPA 3.5
NYU Stern | Mr. Brolic Bro
GRE 305, GPA 3.63
Tuck | Mr. Running To The Future
GMAT 720, GPA 3.5

Carlson Strikes Back At Old Man Winter

Carlson School director of admissions Linh Gilles

Carlson School director of admissions Linh Gilles

Says Gilles, “When you think about Minnesota, you really think about the land of ice and snow, not about these Fortune 500 companies.

“As an institution, we work hard to get over that initial barrier first, for a lot of candidates. Once we help them overcome that fear of the cold or that misperception . . . then we really do have a rich dialogue with these candidates.”

Digital marketing expert Barbara Coward, vice-president of Converge Consulting, which works with several business schools (but not Carlson), praised the outreach campaign as a creative assault on a significant barrier to entry at Carlson. “What a way to hit this head on, and say, ‘Let’s put this in perspective,'” Coward says.


For second-tier schools such as Carlson, weather-related barriers to entry are particularly important to address, because the more highly ranked schools can have awful winters but still get “flooded with applications,” Coward says.

Meanwhile, down at Texas A&M’s Mays Business School, MBA admissions director Chris Reed notes that Mays does not share Carlson’s winter problem: “We have people pick us all the time because they’re trying to get away from snow.”

Future installments of Carlson’s outreach series will present comparisons about average temperatures for certain months, and days of sunshine (hint: Seattle isn’t going to look too good).

As for Minnesota’s notorious mosquitoes – “our unofficial state bird,” according to Gilles – “we haven’t actually gotten to that yet.”


Oddly, and perhaps spitefully, Carnegie Mellon University in Pennsylvania has published online a list of “Minnesota Slogans.” Here are the highlights:

• “Minnesota, where visitors turn blue with envy.”

• “One day it’s warm, the rest of the year it’s cold.”

• “If you love Minnesota, raise your right ski.”

• “Minnesota: Closed For Glacier Repairs”

• “Where the elite meet sleet.”

• “Land of two seasons: Winter is coming. Winter is here.”

• “Survive Minnesota and the rest of the world is easy.”

• “I came. I thawed. I transferred.”

• “Minnesota: Have you jump-started your kid today?”