On the other hand, many of the likes identified by students in the survey are identical to the dislikes. The number one like also is students, followed by the brand and student life. Also high on the list of likes were the academics, career resources, and personal development opportunities.
The Journal conceded that because the sample was not randomly selected, it’s not technically appropriate to calculate a confidence interval for its numbers. “Regardless,” the newspaper said, “we believe a sample size of 249 can be deemed fairly representative of the whole MBA population.”