Harvard | Mr. Polyglot
GMAT 740, GPA 3.65
Kellogg | Mr. Danish Raised, US Based
GMAT 710, GPA 10.6 out of 12
Darden | Ms. Unicorn Healthcare Tech
GMAT 730, GPA 3.5
Stanford GSB | Mr. MBB to PM
GRE 338, GPA 4.0
Harvard | Mr. Sales To Consulting
GMAT 760, GPA 3.49
Chicago Booth | Mr. Semiconductor Guy
GMAT 730, GPA 3.3
Wharton | Mr. Sr. Systems Engineer
GRE 1280, GPA 3.3
Tuck | Mr. Consulting To Tech
GMAT 750, GPA 3.2
Stanford GSB | Mr. Rocket Scientist Lawyer
GMAT 730, GPA 3.65 Cumulative
Stanford GSB | Mr. Navy Officer
GMAT 770, GPA 4.0
Darden | Mr. Stock Up
GMAT 700, GPA 3.3
Stanford GSB | Mr. Classic Candidate
GMAT 760, GPA 3.9
Cambridge Judge Business School | Mr. Social Scientist
GRE 330, GPA 3.5
Darden | Mr. Federal Consultant
GMAT 780, GPA 3.26
INSEAD | Mr. Consulting Fin
GMAT 730, GPA 4.0
Duke Fuqua | Mr. Enlisted Undergrad
GRE 315, GPA 3.75
INSEAD | Ms. Hope & Goodwill
GMAT 740, GPA 3.5
Harvard | Mr. Milk Before Cereals
GMAT 710, GPA 3.3 (16/20 Portuguese scale)
Chicago Booth | Mr. Guy From Taiwan
GRE 326, GPA 3.3
Darden | Mr. Leading Petty Officer
GRE (MCAT) 501, GPA 4.0
Columbia | Mr. NYC Native
GMAT 710, GPA 3.8
Tepper | Mr. Leadership Developement
GMAT 740, GPA 3.77
Harvard | Ms. Athlete Entrepreneur
GMAT 750, GPA 3.3
Darden | Mr. Education Consulting
GRE 326, GPA 3.58
Harvard | Ms. Ambitious Hippie
GRE 329, GPA 3.9
Stanford GSB | Mr. Unrealistic Ambitions
GMAT 710, GPA 2.0
Stanford GSB | Mr. Equal Opportunity
GMAT 760, GPA 4.0

Marketing Master’s At The Top 100 B-Schools

Indiana's Kelley School of Business is ranked 21st among the best B-schools in the U.S. by Poets&Quants.

Indiana University Kelley School of Business

In 2012, an MIT Sloan School of Management reported on their assessment of the performance of companies that effectively used data analytics – the crunching of the “big data” that’s generated in boundlessly expanding amounts in our connected world. Intelligent use of analytics “allows more-accurate predictions, better decisions, and precise interventions, and can enable these things at seemingly limitless scale,” wrote Andrew McAfee and Erik Brynjolfsson in the Harvard Business Review. “Our statistical analysis tells us that what we’re seeing is not just a few flashy examples but a more fundamental transformation of the economy. We’ve become convinced that almost no sphere of business activity will remain untouched by this movement.”

Increasingly, schools are incorporating data science courses into their curricula, to ready students for a job market in which data analysis has become a fundamental skill for many marketers. The University of Rochester Simon School of Business even runs a pricey master’s program devoted to marketing analytics, “leveraging the power of big data to take the guesswork out of marketing,” according to the school. And that program appears to fill a need: the U.S. Bureau of Labor Statistics has reported that 92,000 jobs in market research analysis will be added between 2014 and 2024.

Marketing Master’s At 100 Top Schools

RankSchoolProgramDurationProgram Tuition
6Columbia Business SchoolMarketing

1 year

$55,800
21Indiana University Kelley School of BusinessMarketing (online)18 months (or up to five years)$38,100
25Michigan State Broad College of BusinessMarketing Research (also online version)1 year (online, 19 months)In-state: $27,000; out-of-state: $37,500
26USC Marshall School of BusinessMarketing1 year (part-time: 21 months)$51,704
28Vanderbilt University Owen GSMMarketing10 months$49,950
35University of Maryland Smith School of BusinessMarketing Analytics9 monthsIn-state: $46,140; out-of-state $55,590
38University of Rochester Simon Business SchoolMarketing Analytics (also part-time)9-10 months (part-time: avg. 3 1/2 years)$63,000 (part-time: $62,820)
41Texas A & M Mays Business SchoolMarketing16 months$21,382
44Purdue University Krannert School of ManagementMarketing10 monthsIn-state: $21,302; out-of-state: $33,504
48University of Georgia Terry College of BusinessMarketing Research3 semestersIn-state: $15,152; out-of-state: $35,676
50Temple University Fox School of BusinessMarketing18 months (full-time); up to 3 years (part-time)In-state: $32,460; out-of-state $45,330
52University of Texas-Dallas Jindal SOMMarketing12 or 18 months (approx.)In-state: 18 months: $23,967; 24 months: $26,760; out-of-state: 18 months: $45,444; 24 months: $48,452
53University of Arizona Eller College of ManagementMarketing

1 year

In-state: $30,392; out-of-state: $48,714
58University of Alabama Manderson GSBMarketing (online in Marketing Analytics)9 monthsIn-state: $10,170; out-of-state: $25,950 (plus $2,500 in total course fees) (online: $13,300)
69CUNY Baruch CollegeMarketing1 1/2 yearsIn-state: $16,544; out-of-state: $27,797 (based on full-time for two terms, part-time for final term; tuition figures based on minimum 31.5 total credits)
77University of Cincinnati Lindner College of BusinessMarketing9 monthsIn-state: $20,958; out-of-state: $28,796
78American University Kogod School of BusinessMarketing

1 year

$45,780
85Hult International Business SchoolInternational Marketing (Boston)

1 year

$41,300
88Hofstra University Zarb School of BusinessMarketing18 months$36,540
88Hofstra University Zarb School of BusinessMarketing Research18 months$40,194
95Clemson University College of BusinessMarketingavg. 2 years (depends on courseload)In-state: $19,764; out-of-state: $41,100
99Fordham University Gabelli School of BusinessMarketing Intelligence12-16 months$48,672

Source: Poets&Quants

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SPECIALIZED MASTER’S PROGRAMS AT 100 TOP BUSINESS SCHOOLS

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