Tuck | Mr. Winning Team
GMAT 760, GPA 7.95 out of 10
Kellogg | Ms. Clean Tech
GMAT 690, GPA 3.96
Harvard | Mr. Renewable Energy Investing
GMAT 740, GPA 4.0
Darden | Ms. Teaching-To-Tech
GRE 326, GPA 3.47
Tuck | Mr. Strategic Sourcing
GMAT 720, GPA 3.90
Tuck | Mr. Recreational Pilot
GRE 326, GPA 3.99
Stanford GSB | Mr. Seller
GMAT 740, GPA 3.3
Cornell Johnson | Mr. Government Consultant
GMAT 600, GPA 3
Chicago Booth | Mr. Space Launch
GMAT 710, GPA 3.0
Yale | Ms. Biotech
GMAT 740, GPA 3.29
INSEAD | Mr. Media Startup
GMAT 710, GPA 3.65
MIT Sloan | Ms. MD MBA
GRE 307, GPA 3.3
Harvard | Mr. Research 2+2
GMAT 740, GPA 3.96
London Business School | Mr. Investment Finance
GMAT 750, GPA 2.2
NYU Stern | Mr. Long Shot
GRE 303, GPA 2.75
Kellogg | Ms. Kellogg Bound Ideator
GMAT 710, GPA 2.4
Wharton | Ms. PMP To MBA
GMAT 710, GPA 3.72
Kellogg | Mr. Sales Engineer
GMAT 740, GPA 3.00
Stanford GSB | Mr. LGBTQ
GMAT 740, GPA 3.58
Duke Fuqua | Mr. 2020
GMAT 630, GPA 3.92
MIT Sloan | Mr. Generic Nerd
GMAT 720, GPA 3.72
Cambridge Judge | Mr. Versatility
GMAT 680, GPA 3.6
Harvard | Mr. Hustler
GMAT 760, GPA 4
Chicago Booth | Mr. M7 Aspirant
GMAT 760, GPA 3.79 / 4.00
Harvard | Mr. Low GPA Product Manager
GMAT 780, GPA 3.1
HEC Paris | Mr. Indian Journalist
GMAT 690, GPA 2.8
Tepper | Mr. Family Biz
GRE 329, GPA 3.46

Marketing Master’s At The Top 100 B-Schools

Indiana's Kelley School of Business is ranked 21st among the best B-schools in the U.S. by Poets&Quants.

Indiana University Kelley School of Business

In 2012, an MIT Sloan School of Management reported on their assessment of the performance of companies that effectively used data analytics – the crunching of the “big data” that’s generated in boundlessly expanding amounts in our connected world. Intelligent use of analytics “allows more-accurate predictions, better decisions, and precise interventions, and can enable these things at seemingly limitless scale,” wrote Andrew McAfee and Erik Brynjolfsson in the Harvard Business Review. “Our statistical analysis tells us that what we’re seeing is not just a few flashy examples but a more fundamental transformation of the economy. We’ve become convinced that almost no sphere of business activity will remain untouched by this movement.”

Increasingly, schools are incorporating data science courses into their curricula, to ready students for a job market in which data analysis has become a fundamental skill for many marketers. The University of Rochester Simon School of Business even runs a pricey master’s program devoted to marketing analytics, “leveraging the power of big data to take the guesswork out of marketing,” according to the school. And that program appears to fill a need: the U.S. Bureau of Labor Statistics has reported that 92,000 jobs in market research analysis will be added between 2014 and 2024.

Marketing Master’s At 100 Top Schools

RankSchoolProgramDurationProgram Tuition
6Columbia Business SchoolMarketing

1 year

$55,800
21Indiana University Kelley School of BusinessMarketing (online)18 months (or up to five years)$38,100
25Michigan State Broad College of BusinessMarketing Research (also online version)1 year (online, 19 months)In-state: $27,000; out-of-state: $37,500
26USC Marshall School of BusinessMarketing1 year (part-time: 21 months)$51,704
28Vanderbilt University Owen GSMMarketing10 months$49,950
35University of Maryland Smith School of BusinessMarketing Analytics9 monthsIn-state: $46,140; out-of-state $55,590
38University of Rochester Simon Business SchoolMarketing Analytics (also part-time)9-10 months (part-time: avg. 3 1/2 years)$63,000 (part-time: $62,820)
41Texas A & M Mays Business SchoolMarketing16 months$21,382
44Purdue University Krannert School of ManagementMarketing10 monthsIn-state: $21,302; out-of-state: $33,504
48University of Georgia Terry College of BusinessMarketing Research3 semestersIn-state: $15,152; out-of-state: $35,676
50Temple University Fox School of BusinessMarketing18 months (full-time); up to 3 years (part-time)In-state: $32,460; out-of-state $45,330
52University of Texas-Dallas Jindal SOMMarketing12 or 18 months (approx.)In-state: 18 months: $23,967; 24 months: $26,760; out-of-state: 18 months: $45,444; 24 months: $48,452
53University of Arizona Eller College of ManagementMarketing

1 year

In-state: $30,392; out-of-state: $48,714
58University of Alabama Manderson GSBMarketing (online in Marketing Analytics)9 monthsIn-state: $10,170; out-of-state: $25,950 (plus $2,500 in total course fees) (online: $13,300)
69CUNY Baruch CollegeMarketing1 1/2 yearsIn-state: $16,544; out-of-state: $27,797 (based on full-time for two terms, part-time for final term; tuition figures based on minimum 31.5 total credits)
77University of Cincinnati Lindner College of BusinessMarketing9 monthsIn-state: $20,958; out-of-state: $28,796
78American University Kogod School of BusinessMarketing

1 year

$45,780
85Hult International Business SchoolInternational Marketing (Boston)

1 year

$41,300
88Hofstra University Zarb School of BusinessMarketing18 months$36,540
88Hofstra University Zarb School of BusinessMarketing Research18 months$40,194
95Clemson University College of BusinessMarketingavg. 2 years (depends on courseload)In-state: $19,764; out-of-state: $41,100
99Fordham University Gabelli School of BusinessMarketing Intelligence12-16 months$48,672

Source: Poets&Quants

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SPECIALIZED MASTER’S PROGRAMS AT 100 TOP BUSINESS SCHOOLS

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