New Models Of Business In Society
School: University of Virginia (Darden)
Registration Link: CLICK HERE
Start Date: June 6, 2016 (4 Weeks)
Workload: 2-3 Hours per Week
Instructor: R. Edward Freeman
Credentials: Professor Freeman is a Business Administration and Religious Studies professor at the University of Virginia, where he teaches courses like Business Ethics and Creative Capitalism. Among his leadership roles, Freeman serves as Academic Advisor to the university’s Institute for Practical Ethics and Academic Director of Darden’s Initiative For Practical Ethics. He has also earned teaching awards at Darden, The Wharton School of Business and The University of Minnesota.
Graded: Coursera will issue a Statement of Accomplishment for students who meet course requirements.
Description: In this course, Professor Freeman shares new ideas and business models on how companies are creating value beyond the balance sheet. From conscious capitalism to philanthropy to sustainability, students will learn how businesses can go beyond serving customers and shareholders to sharing benefits with employees, partners and communities. The course includes weekly topic-based video discussions, along with optional reading assignments. At the end of the course, students will create a business model that both generates revenue and makes society better.
Review: “Very engaging professor. I learnt a lot from this course about how a business should be run, its’ stakeholders, and perhaps most importantly that every business should have a purpose other than making money. I’d recommend this course to anyone interested in learning about the changing models of business and the things that will make an entrepreneur successful in the modern world.” For additional reviews, click here.