Berkeley Haas | Mr. Hanging By A Thread
GMAT 710, GPA 3.8
Harvard | Mr. Professional Boy Scout
GMAT 660, GPA 3.83
Duke Fuqua | Ms. Health Care Executive
GMAT 690, GPA 3.3
MIT Sloan | Mr. Low GPA Over Achiever
GMAT 700, GPA 2.5
Chicago Booth | Ms. Start-Up Entrepreneur
GRE 318 current; 324 intended, GPA 3.4
Berkeley Haas | Mr. Wake Up & Grind
GMAT 700, GPA 3.5
Harvard | Mr. Nonprofit Social Entrepreneur
GMAT 740, GPA 3.7
Stanford GSB | Ms. East Africa Specialist
GMAT 690, GPA 3.34
Darden | Mr. Fintech Nerd
GMAT 740, GPA 7.7/10
Harvard | Mr. Improve Healthcare
GMAT 730, GPA 2.8
Stanford GSB | Mr. Minority Champ
GMAT 740, GPA 3.7
NYU Stern | Mr. Low Gmat
GMAT 690, GPA 73.45 % (No GPA in undergrad)
N U Singapore | Ms. Biomanager
GMAT 520, GPA 2.8
Stanford GSB | Mr. Indian Telecom ENG
GRE 340, GPA 3.56
Harvard | Mr. 1st Gen Brazilian LGBT
GMAT 720, GPA 3.2
USC Marshall | Mr. Ambitious
GRE 323, GPA 3.01
Harvard | Mr. Merchant Of Debt
GMAT 760, GPA 3.5 / 4.0 in Master 1 / 4.0 in Master 2
Tuck | Ms. Nigerian Footwear
GRE None, GPA 4.5
Stanford GSB | Mr. Low GPA To Stanford
GMAT 770, GPA 2.7
Berkeley Haas | Mr. 360 Consultant
GMAT 720, GPA 3.4
Berkeley Haas | Mr. Low GPA High GRE
GRE 325, GPA 3.2
Darden | Mr. Senior Energy Engineer
GMAT 710, GPA 2.5
Chicago Booth | Mr. Finance Musician
GRE 330, GPA 3.6
NYU Stern | Mr. Hail Mary 740
GMAT 740, GPA 2.94
Harvard | Mr. London Artist
GMAT 730, GPA First Class Honours (4.0 equivalent)
SDA Bocconi | Mr. Pharma Manager
GMAT 650, GPA 3,2
Kellogg | Mr. Young PM
GMAT 710, GPA 9.64/10

Best Free MOOCs In Business For June


Positioning: What You Need For A Successful Marketing Strategy

School: IE Business School

Platform: Coursera

Registration Link: CLICK HERE

Start Date: June 2016

Workload: Not Available

Instructors: Ramon Diaz-Bernardo, Teresa Serra and Ignacio Gafo

Credentials: The three instructors are professors of marketing at IE Business School. Diaz-Bernardo is an expert in the area of tourism and hotel marketing strategy who has consulted for companies ranging from Ford to AC Nielsen. Serra has taught at the school since 1984 and has headed its marketing area for the past decade. Her expertise lies in product distribution and store setup. Ignacio focuses on category management, channel development, and international marketing. Along with being an associate dean at the dean, he has also been a marketing manager for the Vodafone Group.

Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $79 fee per course.

Description: Most brands conjure up images. For example, many might associate sentiments like “young,” “upbeat” and “vibrant” with Pepsi. And that’s not by accident. Behind every brand is a strategy rooted in psychology, market research, and competitive differentiation.

To appeal to the right audience and amplify its uniqueness, brands rely on a three step structure: “Segmentation, Targeting and Positioning (STP).” In this course, IE Business School defines these segments as follows:

  • Segmentation: Find groups of consumers who have a common need and common buying behavior.
  • Targeting: Pick the segment (or segments) of consumers that are more willing to buy the brand and where you should focus your marketing resources.
  • Positioning: Design your company’s offering and image so that these occupy a meaningful and distinctive competitive position in the target’s mind.

After learning the techniques in each step, students will understand how to develop the right messaging and positioning for a brand that distinguishes them in the consumer’s minds and helps provide “a long-term competitive advantage.”

Review: No reviews.

Additional Background: This course is part of IE Business Schools’ “Marketing Strategy” specialization, a five course series that also covers conducting market research and developing a marketing plan. To learn more about this specialization and register for it, CLICK HERE.