Marketing in an Analog World
School: University of Illinois
Platform: Coursera
Registration Link: REGISTER HERE
Start Date: October 1, 2017
Workload: Not Available.
Instructors: Aric Rindfleisch
Credentials: Rindfleisch is the John M. Jones Professor of Marketing at the University of Illinois. Armed with an MBA from Cornell and a Ph.D. from the University of Wisconsin, Rindfleisch was listed among the Best 300 Professors by the Princeton Review in 2012.
Description: Think commerce is run by digital means? Think again, says Rindfleisch, who notes that 90% of sales come in physical spaces like stores. As a result, marketers must balance both the digital (eCommerce) and analog (brick-and-mortar) channels with equal skill. In this course, Rindfleisch will look at how physical commercial outlet models have been re-shaped by digital initiatives, with videos and cases touching on how marketers have developed synergies between the channels – and how the results shifted consumer expectations and commercial strategies.
Review: No reviews.
Additional Note: This is the final course in a “Digital Marketing” specialization. To learn more about these courses, click here.
