Wharton | Ms. Product Manager
GMAT 730, GPA 3.4
Kellogg | Mr. PM To Tech Co.
GMAT 720, GPA 3.2
UCLA Anderson | Ms. Tech In HR
GMAT 640, GPA 3.23
MIT Sloan | Mr. Electrical Agri-tech
GRE 324, GPA 4.0
MIT Sloan | Mr. Aker 22
GRE 332, GPA 3.4
Stanford GSB | Ms. Anthropologist
GMAT 740, GPA 3.3
Duke Fuqua | Ms. Consulting Research To Consultant
GMAT 710, GPA 4.0 (no GPA system, got first (highest) division )
Stanford GSB | Mr. Future Tech In Healthcare
GRE 313, GPA 2.0
Cornell Johnson | Ms. Environmental Sustainability
GMAT N/A, GPA 7.08
Harvard | Mr. Gay Singaporean Strategy Consultant
GMAT 730, GPA 3.3
Stanford GSB | Ms. Creative Data Scientist
GMAT 710, GPA 3.0
UCLA Anderson | Mr. Military To MGMNT Consulting
GMAT 740, GPA 3.7
MIT Sloan | Mr. Agri-Tech MBA
GRE 324, GPA 4.0
Wharton | Mr. Data Scientist
GMAT 740, GPA 7.76/10
Harvard | Ms. Nurturing Sustainable Growth
GRE 300, GPA 3.4
MIT Sloan | Ms. Senior PM Unicorn
GMAT 700, GPA 3.18
Harvard | Mr. Lieutenant To Consultant
GMAT 760, GPA 3.7
Stanford GSB | Mr. “GMAT” Grimly Miserable At Tests
GMAT TBD - Aug. 31, GPA 3.9
Yale | Mr. IB To Strategy
GRE 321, GPA 3.6
Harvard | Mr. Overrepresented MBB Consultant (2+2)
GMAT 760, GPA 3.95
Kellogg | Ms. Freelance Hustler
GRE 312, GPA 4
Kellogg | Ms. Gap Fixer
GMAT 740, GPA 3.02
Harvard | Mr. Little Late For MBA
GRE 333, GPA 3.76
Cornell Johnson | Mr. Wellness Ethnographer
GRE 324, GPA 3.6
Wharton | Ms. Financial Real Estate
GMAT 720, GPA 4.0
Harvard | Mr. The Italian Dream Job
GMAT 760, GPA 4.0
NYU Stern | Mr. Labor Market Analyst
GRE 320, GPA 3.4

Best Free MOOCs In Business In October

Marketing Analytics: Marketing Measurement Strategy

School: University of California-Berkeley

Platform: edX

Registration Link: Click Here

Start Date: October 1, 2017 (4 Weeks Long)

Workload: 5-7 Hours Per Week

Instructor: Stephan Sorger

Credentials: Sorger is an adjunct faculty at the University of California-Berkeley, where he teaches courses in marketing planning, brand management, marketing research, and marketing analytics. Professionally, he is a partner at On Demand Advisors, a consulting firm that uses marketing metrics tools to identify new segments, fill pipelines, and increasing their closing ratio. He is also the author of two college textbooks on marketing. Before entering academia, he held senior level marketing roles at tech firms like Oracle and SAP.

Graded: After completing the course, students can receive an instructor-signed certificate for $150.

Description: Two decades ago, marketers could assume a campaign was successful by revenue alone. However, this metric alone didn’t necessarily answer the questions that vex marketers. Are resources being allocated to the right channels in the right amounts? What can we change in real time to maximize return? How do our different efforts compare to each other – and what can we expect over time?

Analytics have revolutionized marketing by being able to provide both a segmented micro and an integrated macro view of a firm’s marketing mix. In the process, firms could more readily identify trends and potential opportunities and profit centers. Through this course, students will be exposed to the analytics tools and techniques used by leading marketers, along with which metrics provide the best value in various contexts. Even more, students will learn how to spot trends in various data points and how to translate their insights into new strategies and solutions.

Review: No reviews.

Page 8 of 20