How Hot Are Master’s Degrees In Data Analytics? Pretty Hot.

Trends In Consideration: Accounting Declines

GMAC 2019 Prospective Students Survey

While interest in a specialty master’s degree in finance and data analytics is at record levels, accounting is taking something of a beating. Consider of a master’s in accounting fell for the third time in four years, settling in at 11% in 2018 from 12% in 2017 and 16% in 2014. Some 10% opf the respondents said they were considering a master’s in project management.

Trends In Consideration: IT Degrees Hot

GMAC 2019 Prospective Students Survey

The tech industry’s importance to the global economy is the reason for rising interest in a specialty master’s in information management. Last year, as many prospective students interested in accounting also considered a master’s in the field: 11%. While that’s just a one percent rise over year-earlier interest, it represents a more substantial jump from 2017 when only 6% of the would-be graduate business students showed any interest in the degree. About 12% of the respondents said they were considering a master’s in marketing, unchanged from 2017.

Trends In Consideration: Entrepreneurship

GMAC 2019 Prospective Students Survey

Consideration of a master’s in entrepreneurship remained static last year at 10%, though that level of interest is a high point over the past ten years. About 6% of the respondents said they were thinking of doing a master’s in human resources.

Trends In Consideration: Supply Chain

GMAC 2019 Prospective Students Survey

With Amazon and Apple among the economy’s strongest performers, interest in supply chain management–a skill central to the success of both corporate heavyweights–continues to grow. In 2018, 9% of GMAC’s respondents said they were considering a degree in the field. Some 5% were keen on possibly applying for a master’s in engineering management.

DON’T MISS: MORE B-SCHOOL PROSPECTS SHY AWAY FROM THE U.S.

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