How Hot Are Master’s Degrees In Data Analytics? Pretty Hot.

Trends In Consideration: Accounting Declines

While interest in a specialty master’s degree in finance and data analytics is at record levels, accounting is taking something of a beating. Consider of a master’s in accounting fell for the third time in four years, settling in at 11% in 2018 from 12% in 2017 and 16% in 2014. Some 10% opf the respondents said they were considering a master’s in project management.

Trends In Consideration: IT Degrees Hot

The tech industry’s importance to the global economy is the reason for rising interest in a specialty master’s in information management. Last year, as many prospective students interested in accounting also considered a master’s in the field: 11%. While that’s just a one percent rise over year-earlier interest, it represents a more substantial jump from 2017 when only 6% of the would-be graduate business students showed any interest in the degree. About 12% of the respondents said they were considering a master’s in marketing, unchanged from 2017.

Trends In Consideration: Entrepreneurship

Consideration of a master’s in entrepreneurship remained static last year at 10%, though that level of interest is a high point over the past ten years. About 6% of the respondents said they were thinking of doing a master’s in human resources.

Trends In Consideration: Supply Chain

With Amazon and Apple among the economy’s strongest performers, interest in supply chain management–a skill central to the success of both corporate heavyweights–continues to grow. In 2018, 9% of GMAC’s respondents said they were considering a degree in the field. Some 5% were keen on possibly applying for a master’s in engineering management.

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