INSEAD Is Shaking Things Up Again — Here’s How

‘A BRIDGE BETWEEN THEORY & THE ACTUAL MOOD OF THE JOB MARKET’

INSEAD also stresses the practicality of what it will teach. “We’re creating a bridge between the theory and research our faculty talk about and the actual mood of the job market,” he says. There will be regular, intensive challenges lasting two weeks where participants work on concrete tasks given by companies, allowing them to immediately apply their knowledge — exactly the sort of thing participants would be expected to do in the workplace.

Another important dimension to the new MiM: help finding a job. MiM participants are at the start of their career, with zero to two years’ experience, and often lack a network. INSEAD will have two dedicated, full-time employees to help them find a job. The first is a career coach to help participants reflect and explore who they are and what they want to do, and gain skills they need to apply for the jobs they want. The second is an employee engagement expert, who will reach out to INSEAD’s network of employers and create networking opportunities and connections for students.

A successful candidate to the INSEAD MiM, Seguret says, needs to share the “INSEAD DNA” — which he defines as “a strong academic record, but also a desire to make the world a better place and the ability to innovate and to bring something unique to the class.” More prosaically, they need to take a GMAT — as a guide, most successful applicants for the most recent MBA class scored 650-750 — and, of course, demonstrate proficiency in English as well as knowledge of two other languages.

CANDIDATES MUST SHARE THE ‘INSEAD DNA’

What guidance does Seguret have for applicants?

“The best advice I would give is to keep in mind that we’re a school,” he says. “Our job is to help people enrich our participants with knowledge. A good applicant is someone who explains what they want to do with a MiM, with that education they’re considering, and why they need it. Quite often we see people feeling the need to demonstrate that they already know everything we’re teaching. Sometimes the quick conclusion we could draw is that they actually don’t need us.”

As MBA applications stagnate, MiMs are proving increasingly popular with people eyeing a general management career. New entrants to the market and new ideas will keep incumbents on their toes — and perhaps make life a bit more interesting for ranking-list compilers.

INSEAD’s first MiM class will start in September 2020. The first two rounds of applications have already closed, with three further deadlines on February 12, 2020; April 15, 2020; and June 3, 2020. The cost is €47,500 (about $52,688).

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