What Harvard Business School Really Wants: How To Ace The HBS Essay by: Karla Cohen, Fortuna Admissions on April 16, 2024 | 2 Comments | 21,383 Views April 16, 2024 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit The Harvard Business School MBA application includes a single, staggeringly general essay question: “As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program?” For many applicants, this question is maddeningly wide-open. It’s so non-specific it can be paralyzing. And HBS offers a generous word limit of 900 words to tell your story. With that much space and so little to go on, candidates may find themselves wondering, “Where do I begin? What do I share?” As a Fortuna Admissions coach and former Associate Director at HBS leading Ph.D. admissions and supporting the MBA Interview Board, I spend a lot of time putting this essay into context for anxious candidates. Everyone wants to know, what is HBS looking for? Beyond credentials, HBS is looking for character. The Admissions Committee seeks principled, passionate individuals who have the potential to fulfill the HBS mission to educate leaders who make a difference in the world. While this aspect is readily understood, the process of how to convey this is far more complex. Character is not quantifiable. It doesn’t show up on a resume, in your test scores, or through grades or your transcripts. Therefore, the essay is often the make-or break factor in your HBS application. It’s your opportunity to show them what you are made of and what drives you. The competition is fierce, so this is the place where you can convince them you have what it takes to be part of this incredible community. Remember that the majority of applicants will come with strong credentials. Those credentials get you to the threshold, but they won’t get the interview, because Harvard has seen it all. Once you’ve reached a certain level of exceptionalism in terms of being brilliant, driven, and dedicated, it’s all about your story. Think of your essay as drafting a “movie trailer” for your life; it should be engaging, interesting, with a level of drama and a pace that keeps the story moving. A great essay will entice the reader to say wow, I cannot wait to meet this person and learn more. Here are five key tips for writing a powerful HBS essay: 1. Do not produce a highlight reel of professional achievements The biggest temptation — and the biggest snooze — is a “resume-to-prose” essay, in which you restate your accomplishments. Nothing will put your wearied admissions reader to sleep faster. And frankly, staying awake was the biggest challenge I faced when reading applications, from my time at INSEAD to HBS and even doing admissions work at Stanford. Too many applicants wrote essays that were boring, lifeless, and dull. What really made my eyes glaze over were narratives from candidates who sailed through life, having never failed or struggled, who always excelled at everything and then segued to the details of some deal or consulting project. This can’t be overstated: Your essay must not read simply as a story of successes and accomplishments. It’s a common pitfall, and it robs your story of the potential for making an emotional connection. Above all, write an essay you yourself would want to read. So, when HBS asks you, “what else do you want us to know?” focus on the “what ELSE.” You have already detailed your job experiences in the short answer section of the application along with your resume. Do not restate these same facts again, and again. Remember, they know what consultants and bankers do in the office, so unless you are introducing something new or connecting your work to a broader theme, avoid trying to “show off” by writing at length about work achievements. 2. Be open, imperfect, and REAL I find it disheartening that my strongest piece of advice, which is to tell the truth and be yourself, is also so difficult at times. Most people are afraid to be real, and they spend hours polishing and perfecting an image or “brand” that is an illusion. When you take the risk to be yourself, to be vulnerable, it inspires a human connection. It gives you credibility. What’s more interesting to read: the story of someone who sailed through life and had everything work out perfectly, every single time? Or the story of someone who struggled, faced extraordinary challenges, and demonstrated the tenacity and resilience to not only survive but to thrive? That’s why the more personal and open you can be in terms of why you do what you do, the more memorable and appealing you’ll be — because it’s so rare. Few people are rigorously honest, and fewer are vulnerable in the process of storytelling. Some of the best essays I have ever read open with the story of a failure and how that shaped them. From my perspective, if you are never making mistakes, you aren’t working hard enough. Besides, there is something so powerful about the truth when you read it — it hits you and tunes up your curiosity. And that’s what you want to inspire — enough enthusiasm and curiosity for the admissions committee to want to meet you and learn more. Always remember: this is a search for authenticity. 3. Show vs. tell In the process of storytelling, the details are everything. Avoid the temptation to qualify your experience or tell the readers what they are supposed to think. Show them instead. For example, what is more powerful — someone saying, “I had a horrible flight,” or, “We pulled onto the runway, and I could see from my window the dark clouds above; the captain announced once cleared for takeoff, we were in for a bumpy ride. I could feel my pulse quickening.” While you want to avoid detailing a terrible flight experience for the HBS adcom, this concept is critical for effective storytelling. Show them what you have been through and the challenges you have faced through vivid recollection. A consultant can help you sift through your experience to help you identify what to focus on. Generally, experiences that shaped your values and attitude toward life are a great place to start. You might talk about a challenge, for example, or a time you fell and picked yourself back up. Underscore how it shaped you as a human being and what you learned from the experience and remember to SHOW them the impact vs. simply telling them. 4. Connect the dots Your essay should have what I refer to as the “thread of continuity” that will serve as a unifying theme. Perhaps you can introduce an experience that was momentous or marked an important milestone in your opening paragraph. As you weave together stories that show the committee who you are and the twists and turns your life has taken, you will want to revisit this theme at different points in your story as a way to unify the narrative. The conclusion should serve to tie it all together. This may sound formulaic, but rest assured, this is a tried-and-true model that allows you to connect the dots for your reader. Any great story or even speech — from Martin Luther King’s I Have A Dream to the latest Hollywood blockbuster — has a cohesive flow and a pace that keeps the audience’s attention. There is always an intangible driving force that builds, which is an essential ingredient to a winning essay. 5. Respect the reader’s time HBS previously gave no word count. Now they limit the essay to 900 words, or about two pages. As noted above, content is critical, details matter, and some stories need more space. One of the most powerful essays I have ever worked on with a client was one word under 2,000, and the feedback he received in the interview was that his essay was one of the best the committee had ever read, and his interviewer thanked him for his openness and honesty. That said, a shorter word limit helps keep you focused. If you can showcase your unique facets succinctly in fewer words, that’s fine. Being pithy and succinct shows discipline and humility. It also shows that you recognize your audience and respect the busy application reader’s time. Ultimately, HBS is looking for people who are ambitious and extraordinary, with a habit of leadership, a history of engaging the community, and the appetite and aptitude for success that separates them from the simply smart and hard working. Beyond a demonstrated professional track record and impressive credentials, they also want to see a proclivity for consistently exceeding goals. More than that, they’re seeking mission-driven doers who are motivated by a deeper purpose and poised to make the institution proud. Your challenge — and opportunity — with the essay is to fuse that with a captivating story of who you are as an individual. And if that feels daunting, keep in mind that no one else has lived your story but you, which makes you uniquely qualified to tell it. For more tips on applying to Harvard Business School, view my short video strategy session, or read my related article on Acing the HBS Interview. Karla Cohen is an Expert Coach at MBA consulting firm Fortuna Admissions and former Associate Director at Harvard Business School. For a candid assessment of your chances of admission success at a top MBA program, sign up for a free consultation. 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