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  4. Personal MBA Coach’s Guide To The Chicago Booth 2020-2021 MBA Application Essays

Personal MBA Coach’s Guide To The Chicago Booth 2020-2021 MBA Application Essays

by: Scott Edinburgh, Founder of Personal MBA Coach on July 14, 2020 | 2,952 Views
July 14, 2020
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Chicago Booth MBA Application

Is Chicago Booth on your list of target business schools? Personal MBA Coach is here to help! Last week Chicago Booth confirmed the MBA application essay questions for 2020-2021 applicants. Once again, Booth will require two essays, each with no strict word limit.

The first question remained unchanged once again, while Chicago Booth altered the second essay question this year. Find out how to tackle the Booth MBA Application essays.

Essay 1: “How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals?”

For this question, you will want to discuss your specific short-term and long-term goals. Be sure to explain a bit of your thinking behind these goals, allowing the reader to understand both how you developed them and what your higher-level aspirations are.

As with other “goals” essays, you are also expected to touch upon your past successes, explaining how they are relevant to your future objectives. This question does not require you to walk through your entire resume, and candidates are advised not to do so. Instead, focus only on your past to establish your key skills as well as how and why you will succeed in the future.

Next, think about your skills gaps and how a Booth MBA will help you to close these gaps. Be specific here and take the time to do your research. Detail the classes, programs, or clubs you hope to take advantage of on-campus and how they will help you to achieve your goals. Again, do not include a laundry list. Instead, carefully think through how each area will help you fill in the necessary pieces of the puzzle. Finally, be sure to show an understanding of Booth’s culture.

Essay 2: “An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are…” (250-word minimum)

Chicago Booth is pivoting from its previous focus on choices, which included a combination of personal and professional context. This year, Chicago Booth challenges applicants to think about personal aspects of their profile.

Personal MBA Coach specializes in helping our clients develop their personal stories. This essay is an opportunity to tell more about yours. As you brainstorm topics for this MBA application essay, remember that admissions committees (including Chicago Booth) are looking to create a well-rounded class. Think about how you are unique. This is your chance to think about what sets you apart from other applicants.

Potential topics to explore here include passions, values (but be careful not to copy your Kellogg essay if you are applying to both schools), hobbies, and extracurricular activities.

While there is no stated maximum for these questions, we advise our clients to be focused and succinct. This is not the time to write a 1000-word essay.

In fact, many schools this year are lowering their word limits or the number of essays required. Stanford GSB reduced its combined word count by 100 words this year, a major change given how long the essays had previously remained unchanged. Michigan Ross, UCLA, and Duke Fuqua are also among the schools that reduced the required writing. While in many ways this may seem like welcome news, it highlights the importance of choosing your words carefully and editing. Writing less is actually harder than writing more. (Be on the lookout for a future blog on how to say more with fewer words.)


Scott Edinburgh is a Wharton MBA and MIT Sloan BS graduate and founded Personal MBA Coach 15 years ago with the goal of providing customized one-on-one support. Scott also serves on the Board of Directors for AIGAC, the Association of International Graduate Admissions Consultants, and is invited to speak at MBA Admissions events globally. Our clients have been accepted to all top schools globally with a 96% success rate. They received $6.5M+ in scholarships last cycle.

Comments or questions about this article? Email us.

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Tagged: admissions consulting, Chicago Booth MBA Application Essays, Personal MBA Coach, Scott Edinburgh

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