Mr. CPG Loyalty Builder

About Me:

My six years at a well known Fortune 500 CPG firm span across sales, strategy, and marketing. I’ve developed a general manager mindset through seeking breadth in each role and building incremental career experiences. My work has allowed me to leverage advanced analytical modeling and novel consumer research methods to impact strategy and execution.


Target School: Georgetown McDonough

Considering: Emory Goizueta

See More Profiles For: Georgetown McDonough

Application Status: Open


Undergrad School: West Virginia University

Undergrad Major: Marketing

GPA: 3.4

GMAT: 710

Age: 28,  Ethnicity: White

Extracurriculars: Mentorship with under-privileged youth, marathon runner, triathlete

Work History:

Title: Marketing Manager

Industry: CPG

Company: Fortune 500

Length of Employment: 9 mos

Title: Business analytics

Industry: CPG

Company: Fortune 500

Length of Employment: 11 mos

Big Life Wins:

Promoted three times with two requiring VP approval due to advancement faster than HR guidelines. Lead analyst for largest packaging innovation in company history with recommendations directly led to over $10M in cost savings. Project lead for exploration and commercialization into a new category that has $100M incremental P&L impact over five years.

Post MBA Goal:

My MBA will power a career move from CPG to Consulting (MBB or boutique firm) where I can experience a wide variety of business problems and client engagements. I want to leverage my experience with advanced analytics to build long term brand loyalty within the healthcare industry. My MBA expose me to diverse backgrounds and close leadership gaps.


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The Experts Rate The Odds At: 60%

See what the industry experts have to say:

  • Stratus Admissions Counseling Odds Assessment: 60%

    Hi Mr. CPG Loyalty Builder, this is Donna Bauman with Stratus Admissions weighing in on your profile. You mention 6 yrs of experience but your work details don’t show that. But assuming since you are 28 that you do in fact have that—and some really valuable sales, marketing, and strategy experience in CPG—you bring to the MBA classroom the experience of not just an advisor but someone who has been in the trenches of making and selling products. Many of your peers will have financial services or consulting experience so your CPG background provides another lens. You’ve got impressive career progression with your promotions and I think that’s the big strength in your profile. I like your odds at Georgetown and Emory and also I …

    4 years ago Read the full review

The Community Currently Rates The Odds At: 56%

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