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My six years at a well known Fortune 500 CPG firm span across sales, strategy, and marketing. I’ve developed a general manager mindset through seeking breadth in each role and building incremental career experiences. My work has allowed me to leverage advanced analytical modeling and novel consumer research methods to impact strategy and execution.
Target School: Georgetown McDonough
Considering: Emory Goizueta
See More Profiles For: Georgetown McDonough
Application Status: Open
Watch Candidate's Video Assessment
Undergrad School: West Virginia University
Undergrad Major: Marketing
GPA: 3.4
GMAT: 710
Age: 28, Ethnicity: White
Extracurriculars: Mentorship with under-privileged youth, marathon runner, triathlete
Title: Marketing Manager
Industry: CPG
Company: Fortune 500
Length of Employment: 9 mos
Title: Business analytics
Length of Employment: 11 mos
Promoted three times with two requiring VP approval due to advancement faster than HR guidelines. Lead analyst for largest packaging innovation in company history with recommendations directly led to over $10M in cost savings. Project lead for exploration and commercialization into a new category that has $100M incremental P&L impact over five years.
My MBA will power a career move from CPG to Consulting (MBB or boutique firm) where I can experience a wide variety of business problems and client engagements. I want to leverage my experience with advanced analytics to build long term brand loyalty within the healthcare industry. My MBA expose me to diverse backgrounds and close leadership gaps.
Join in! Click here to assess the odds of Mr. CPG Loyalty Builder
Hi Mr. CPG Loyalty Builder, this is Donna Bauman with Stratus Admissions weighing in on your profile. You mention 6 yrs of experience but your work details don’t show that. But assuming since you are 28 that you do in fact have that—and some really valuable sales, marketing, and strategy experience in CPG—you bring to the MBA classroom the experience of not just an advisor but someone who has been in the trenches of making and selling products. Many of your peers will have financial services or consulting experience so your CPG background provides another lens. You’ve got impressive career progression with your promotions and I think that’s the big strength in your profile. I like your odds at Georgetown and Emory and also I …
Hi Mr. CPG Loyalty Builder, this is Donna Bauman with Stratus Admissions weighing in on your profile. You mention 6 yrs of experience but your work details don’t show that. But assuming since you are 28 that you do in fact have that—and some really valuable sales, marketing, and strategy experience in CPG—you bring to the MBA classroom the experience of not just an advisor but someone who has been in the trenches of making and selling products. Many of your peers will have financial services or consulting experience so your CPG background provides another lens. You’ve got impressive career progression with your promotions and I think that’s the big strength in your profile. I like your odds at Georgetown and Emory and also I think you could look at some other programs like UNC Kenan-Flagler, Darden and Fuqua as well.
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