Candidate:

Mr. Sports Biz

About Me:

An economics/accounting grad turned sports marketing pro. Currently working for a professional sports league at the intersection of marketing and fan analytics, driving growth, and fan engagement. Previous experience with two of the biggest brands in collegiate athletics before my current role.

Schools:

Target School: Darden

Considering: Kellogg SOM, McCombs School of Business, Duke Fuqua, Wharton, Harvard

Invited to Interview: McCombs School of Business, Duke Fuqua, Wharton

Rejected: Harvard

Accepted: Kellogg SOM

See More Profiles For: Darden

Application Status: Accepted

Details:

Undergrad School: UCLA

Undergrad Major: Business-Economics

GPA: 3.93 - Summa Cum Laude

GMAT: 760

Age: 25, Ethnicity: White

Extracurriculars: Alumni Mentor - Formal mentorship program for students at my undergraduate institution. Each year, I've mentored a student looking to break into the sports industry, and this year helped my mentee secure a full time role with an MLB franchise, Volunteer Coach - Volunteer for national non-profit that teaches core life skills to kids through the game of golf

Work History:

Title: Marketing Research Assistant

Industry: Sports Management

Company: Top Firm

Length of Employment: 2 yrs, 3 mos

Title: Athletics Marketing Assistant

Industry: Sports Management

Company: Top Firm

Length of Employment: 1 yr, 1 mos

Big Life Wins:

– Currently manage a $500k fan data acquisition program; reduced acquisition cost by 25% in my first year. – Increased average home fan attendance by 47% with a 50% budget reduction YoY. – Lead efforts to break 9 different fan attendance records in an undergraduate intern role (while leading 50 people); work featured in industry magazine.

Post MBA Goal:

LT: Be a top leader in the sports industry, and continue to make sports a force for good in society ST: Transition to consulting to build skills solving complex business challenges. The sports industry is tangent to media, events, tickets, sponsorship, etc and it will require dynamic leaders to navigate the evolution of those related industries.

Odds:

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The Experts Rate The Odds At: 30%

See what the industry experts have to say:

MBA Prep School | Odds Assessment: 30%

Hi Mr. Sports Biz, Kristen from MBA Prep School here. It sounds like you are doing some really interesting work at the intersection of sports, marketing, and analytics (definitely a hot topic these days). You did a great job of quantifying some impactful contributions you have made, which is especially important in the admissions process. I also really like that you are doing volunteer work that relates to your passion for sports. A few things do jump out at me. While your GMAT is right around the average for Darden, your amount of work experience is on the lower end. I’m glad you are considering waiting a year to apply to get a bit more experience under your belt. Look out for opportunities to …

Hi Mr. Sports Biz, Kristen from MBA Prep School here. It sounds like you are doing some really interesting work at the intersection of sports, marketing, and analytics (definitely a hot topic these days). You did a great job of quantifying some impactful contributions you have made, which is especially important in the admissions process. I also really like that you are doing volunteer work that relates to your passion for sports. A few things do jump out at me. While your GMAT is right around the average for Darden, your amount of work experience is on the lower end. I’m glad you are considering waiting a year to apply to get a bit more experience under your belt. Look out for opportunities to lead teams and initiatives, to get outside of your comfort zone, and to continue making a quantifiable difference. You also should give some thought to clarifying your career goals. Right now your goal is very abstract and general. Why do you want to go into consulting to learn to solve business problems rather than work in operations within the industry? How would consulting help you to then go back to sports? Long-term, what do you want to do in the sports industry that is impactful (work for a league or team, work in CPG related to sports, etc.)? Spend some time working out these details, and you will increase your chance of admission at these target schools. Feel free to reach out to talk through your plans further, we are happy to help!

4 years ago Read the full review

The Community Currently Rates The Odds At: 50%

30% | 4 years ago

Hi Mr. Sports Biz, Kristen from MBA Prep School here. It sounds like you are doing some really interesting work at the intersection of sports, marketing, and analytics (definitely a hot topic these days). You did a great job of quantifying some impactful contributions you have made, which is especially important in the admissions process. I also really like that you are doing volunteer work that relates to your passion for sports. A few things do jump out at me. While your GMAT is right around the average for Darden, your amount of work experience is on the lower end. I'm glad you are considering waiting a year to apply to get a bit more experience under your belt. Look out for opportunities to ...

Hi Mr. Sports Biz, Kristen from MBA Prep School here. It sounds like you are doing some really interesting work at the intersection of sports, marketing, and analytics (definitely a hot topic these days). You did a great job of quantifying some impactful contributions you have made, which is especially important in the admissions process. I also really like that you are doing volunteer work that relates to your passion for sports. A few things do jump out at me. While your GMAT is right around the average for Darden, your amount of work experience is on the lower end. I’m glad you are considering waiting a year to apply to get a bit more experience under your belt. Look out for opportunities to lead teams and initiatives, to get outside of your comfort zone, and to continue making a quantifiable difference. You also should give some thought to clarifying your career goals. Right now your goal is very abstract and general. Why do you want to go into consulting to learn to solve business problems rather than work in operations within the industry? How would consulting help you to then go back to sports? Long-term, what do you want to do in the sports industry that is impactful (work for a league or team, work in CPG related to sports, etc.)? Spend some time working out these details, and you will increase your chance of admission at these target schools. Feel free to reach out to talk through your plans further, we are happy to help!

Read the full review
50% | 4 years ago