Who HBS Dinged In The First Round

globalman

Mr. Nielsen in China

 

  • 720 GMAT
  • 3.5 GPA
  • Undergraduate degree from Tufts University
  • Work experience includes three years at Nielsen to date, including two years in Boston, and one year ongoing in China, with two promotions
  • 
Essay on “a challenging childhood experience that made me empathetic, how I wasn’t an empathetic leader when I came to China, and how I realized I needed to be a better leader in order to lead my team. I transitioned that into how that leadership experience solidified my desire to be empathetic and understand the consumer in order to change the innovation process in the CPG industry
  • “I think I did a few things wrong – one – I didn’t mention any of my clients – all Fortune 100 companies, two – convoluted essay, 3 – goals”
  • 
First application
  • 25-year-old Asian maleSandy’s Analysis: 
You have the silver not gold problem (Nielsen admits to HBS probably have more compelling stats and story). Not sure if your essay harmed you, but your description of it is worrisome, as you seem to be aware. Not mentioning Fortune 100 clients was not the issue.Hijacking a term like ’empathy’ to then mean, help CPG companies, might have been an application ploy too far for some up-worthy adcom reader [not Dee, she goes for jive like that, but she is not the Holy Ghost of HBS adcom, just the Queen).