Leadership Through Social Influence
School: Northwestern University
Registration Link: Leadership Through Social Influence
Start Date: November 2015
Workload: Not Specified
Instructor: Daniel J. O’Keefe
Credentials: O’Keefe teaches courses in persuasion at Northwestern University’s Department of Communication Studies. A highly decorated researcher and teacher, he received the school’s Galbut Outstanding Faculty Award in 2010, along with several awards for his scholarship from the National Communication Association, the International Communication Association, the American Forensic Association, and the International Society for the Student of Argumentation. Holding Ph.D. in speech communication from the University of Illinois at Urbana-Champaign, O’Keefe is the author of Persuasion: Theory and Research (3rd edition) from Sage Publications.
Description: Is leadership innate or learned? Perhaps it is a bit of both. In this course, students will learn tools for influencing, persuading and inspiring their peers. In particular, “the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.” Even more, it will focus on how leaders can customize their communication style in various contexts.
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Additional Note: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $79 fee.