Best Business MOOCs For November by: Jeff Schmitt on October 28, 2015 | 10,807 Views October 28, 2015 Copy Link Share on Facebook Share on Twitter Email Share on LinkedIn Share on WhatsApp Share on Reddit Engagement and Nurturing Marketing Strategies School: Northwestern University Platform: Coursera Registration Link: Engagement & Nurture Marketing Strategies Start Date: November 2015 Workload: Not Specified Instructor: Randy Hlavac Credentials: An academic and a practitioner, Hlavac is the President and CEO of Marketing Synergy, a firm that helps CEOs and CMOs develop social, mobile and integrated marketing strategies. Since 1992, he has also taught at Northwestern University’s Medill School of Journalism, where he heads the school’s integrated marketing communications department. There, he also directs the department’s IBM OmniChannel Initiative. His classes have been profiled by the Wall Street Journal and he recently published a book on social media marketing: Social IMC – Social Strategies with Bottom-Line ROI. Description: The third in a five course specialization, Engagement and Nurturing Marketing Strategies features real examples of successful social strategies from practitioners like Pushing Social CEO Stanford Smith and InfoNewt President Randy Krum. Building on the lessons from the previous two classes, students will learn how to measure performance with social metrics, along with understanding how, when, and why to use landing pages and infographics. During the course, students will also create a blog and develop a social marketing strategy. Review: No reviews. Additional Note: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $79 fee. Previous Page Continue ReadingPage 8 of 25 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Comments or questions about this article? Email us.