Best Business MOOCs For November

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Engagement and Nurturing Marketing Strategies


School: Northwestern University

Platform: Coursera

Registration Link: Engagement & Nurture Marketing Strategies

Start Date: November 2015

Workload: Not Specified

Instructor: Randy Hlavac

Credentials:  An academic and a practitioner, Hlavac is the President and CEO of Marketing Synergy, a firm that helps CEOs and CMOs develop social, mobile and integrated marketing strategies. Since 1992, he has also taught at Northwestern University’s Medill School of Journalism, where he heads the school’s integrated marketing communications department. There, he also directs the department’s IBM OmniChannel Initiative. His classes have been profiled by the Wall Street Journal and he recently published a book on social media marketing: Social IMC – Social Strategies with Bottom-Line ROI.

Description: The third in a five course specialization, Engagement and Nurturing Marketing Strategies

features real examples of successful social strategies from practitioners like Pushing Social CEO Stanford Smith and InfoNewt President Randy Krum. Building on the lessons from the previous two classes, students will learn how to measure performance with social metrics, along with understanding how, when, and why to use landing pages and infographics. During the course, students will also create a blog and develop a social marketing strategy.

Review: No reviews.

Additional Note: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $79 fee.

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