The Search for Great Ideas: Harnessing Creativity to Empower Innovation
School: Michigan State University
Registration Link: CLICK HERE
Start Date: March 1, 2016
Workload: Not Specified
Instructors: Ken Szymusiak, Forrest S. Carter, David Wheeler
Credentials: Szymusiak is the Managing Director, Institute for Entrepreneurship & Innovation at Michigan State’s Broad College of Business. He was previously a director at the Lansing Economic Development Corporation, where he was involved in economic development and revitalizing depressed business properties. Carter is the Institute’s faculty director and associate professor of marketing, teaching courses in market research, marketing strategy, and entrepreneurship. Wheeler is the director of Michigan State’s Media Sandbox. He was previously involved in developing broadcast journalism, film, television and commercials for CBS. He has also been heavily involved in developing and directing video games in his career.
Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $119 fee.
Description: How do people come up with great business ideas? Is it divine intervention – or a disciplined, repeatable process? Or, is it a bit of both? In this course, students will explore the “process” side of developing ideas with real market value by honing their observation and analytical abilities. Even more, they will learn to view opportunities not only from a commercial perspective, but also how these ideas might fare based on the tools and capabilities on hand.
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Additional Background: This course is the second part of a “How To Start Your Own Business” specialization, a five course series that includes areas like planning, strategy, and developing an entrepreneurial mindset. To learn more about these courses and register for them, click here.