From Idea to Startup
School: Technion – Israel Institute of Technology
Registration Link: CLICK HERE
Start Date: March 2016
Workload: Not Specified
Instructor: Professor (Emeritus) Shlomo Maital
Credentials: A leader in both the public and private sector, Maital currently serves as the academic director of TIM (Technion Institute of Management), considered to be Israel’s top institute for leadership development. He has also served as the Director of the National & Economic Planning Authority for the Israeli government’s Economics Ministry. A prolific author and researcher, Maital holds a Ph.D. in economics from Princeton and has been a visiting professor at MIT for over 20 years. He once completed the New York Marathon in under four hours.
Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $119 fee.
Description: Dr. Martin Luther King used to say that “An idea without action is like a bow without an arrow.” Of course, action without a process behind it is like a bulldozer without brakes. In this course, students will students will master the process of turning ideas into commercialized ideas, including “how to tell bad ideas from good, how to build a winning strategy, how to shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan and determine when best to quit.”
Using a approach designed to both spur creativity and teach the nuts-and-bolts of launching a venture, students will learn how to validate and test their ideas; conduct personal interviews with entrepreneurs to learn the best practices and pitfalls inherent to entrepreneurship, develop a pitch to sell their idea to potential investors and customers, and apply the “10 entrepreneurial tools” to their business plan.
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Additional Background: This course is the second part of a “Startup Entrepreneurship” specialization. To learn more about these courses and register for them, click here.