Duke Fuqua | Mr. Military MedTech
GRE 310, GPA 3.48
Stanford GSB | Mr. Latino Healthcare
GRE 310, GPA 3.4
Tuck | Mr. Product Marketer
GMAT 730, GPA 3.1
Wharton | Mr. Aspiring Leader
GMAT 750, GPA 3.38
Cornell Johnson | Mr. Advisory Consultant
GRE 330, GPA 2.25
Kellogg | Mr. Equity To IB
GMAT 730, GPA 3.6
INSEAD | Mr. Marketing Master
GRE 316, GPA 3.8
Darden | Ms. Marketing Analyst
GMAT 710, GPA 3.75
Darden | Mr. Corporate Dev
GMAT Waived, GPA 3.8
Cornell Johnson | Mr. SAP SD Analyst
GMAT 660, GPA 3.60
Kellogg | Ms. Public School Teacher
GRE 325, GPA 3.93
Berkeley Haas | Mr. Army Officer
GRE 325, GPA 3.9
INSEAD | Mr. Future In FANG
GMAT 650, GPA 3.5
Harvard | Mr. Hedge Fund
GMAT 740, GPA 3.8
Stanford GSB | Mr. Deferred MBA
GMAT 760, GPA 3.82
Stanford GSB | Mr. Robotics
GMAT 730, GPA 2.9
Stanford GSB | Ms. Artistic Engineer
GMAT 730, GPA 9.49/10
Yale | Mr. Army Pilot
GMAT 650, GPA 2.90
Kellogg | Mr. Double Whammy
GMAT 730, GPA 7.1/10
INSEAD | Mr. Tesla Manager
GMAT 720, GPA 3.7
Darden | Mr. Tech To MBB
GMAT 710, GPA 2.4
INSEAD | Ms. Investment Officer
GMAT Not taken, GPA 16/20 (French scale)
McCombs School of Business | Mr. Startup Of You
GMAT 770, GPA 2.4
Kellogg | Mr. Hopeful Admit
GMAT Waived, GPA 4.0
UCLA Anderson | Mr. International PM
GMAT 730, GPA 2.3
Harvard | Mr. Policy Development
GMAT 740, GPA Top 30%
Ross | Mr. Brazilian Sales Guy
GRE 326, GPA 77/100 (USA Avg. 3.0)

Bad Karaoke, In-Law Recommenders: All In A Day’s Work for An Adcom

Though she has been gone from Wharton for four years, Hodara follows the school closely. She believes that this past year’s team-based discussion requirement for MBA applicants is a positive move. “They were working on this when I was at Wharton. but if took a couple of years to roll out,” she says. “It also shook up the way candidates were thinking about themselves. When you throw five or six people in a room, what you planned on saying may not be what you say. And it really mirrors the experience at Wharton which is so engaged and collaborative.”

She is less enthusiastic about Harvard Business School’s more recent change in asking for one essay and making even that optional. “I’m all for experimenting, whether with fresh questions, video or team-based interviews as Wharton did last year, Powerpoint slides, or tweets, but it remains to be seen whether this is a step in the right direction,” she says.


“As an advocate for MBA applicants, what on the surface makes the admissions process ‘easier’ will in fact made the process far more unsettling for the applicants. The way that this one essay question is framed is deliberately open-ended, and I think this will be a particular challenge for some international and non-traditional applicants, and those who are not comfortable or have little experience with essay writing. Less direction in the question will make it even more complex for them.”

She predicts that few HBS applicants will pass on the essay this coming year, for fear of coming off as arrogant, or insufficiently motivated. And for all those that do, I think many will feel an added pressure to come up with something personal, distinct and meaningful. They can’t afford to digress, or over-reach, or cram in too much material, which might be their first instinct.”

“I would be disappointed to see business schools going down the path of the law schools, and removing this personal voice from the application,” she adds. “It means that HBS is rejecting 7,500 applicants (over 80% of this applying) on the basis of their résumé, transcripts, test scores, and recommendations. I feel the essays do have merit, despite the much-repeated argument about the business school application not being an essay-writing competition. At Wharton I truly learned things about applicants from what they wrote about themselves: both good and bad. When used in combination with the interview, as a reader you can tell whether there is real ownership of the content of these essays.”

Though she once sat in judgment of thousands of applicants to Wharton, Hodara has an uncanny appreciation for how grueling the process of getting into an elite school can be. “It’s a hard process and it takes at least nine months. It is gut wrenching. But win or lose, it’s so important they feel good about it.”


The Revolving Door in Business School Admissions

MBA Consulting Success Rates: How Credible?

How Many MBA Applicants Get Consulting Help

Discounting Hits MBA Admissions Consulting

Suddenly Cozy: MBA Admissions Consultants and Business Schools

The Cost: $6,850 The Result: An Invite to a Dream B-School

The Rebel Savant of MBA Admissions Consulting

A Yale Ethics Professor on the ‘Arms Race’ To Get Into An Elite MBA Program

How To Select An MBA Admissions Consultant

Leading Firms in MBA Admissions Consulting

Directory of MBA Admissions Consultants Who Once Worked As Adcoms

About The Author

John A. Byrne is the founder and editor-in-chief of C-Change Media, publishers of Poets&Quants and four other higher education websites. He has authored or co-authored more than ten books, including two New York Times bestsellers. John is the former executive editor of Businessweek, editor-in-chief of Businessweek. com, editor-in-chief of Fast Company, and the creator of the first regularly published rankings of business schools. As the co-founder of CentreCourt MBA Festivals, he hopes to meet you at the next MBA event in-person or online.