25 Essential Business MOOCs For June

Advanced Competitive Strategy

School: Ludwig-Maximilians-Universität München (LMU)

Platform: Coursera

Start Date: June 30, 2014 (7 Weeks)

Workload: 2-4 Hours Per Week

Instructor: Tobias Kretschmer

Credentials: Kretschmer teaches in the areas of strategy, technology, and operations at LMU, where he specializes in high tech industries. A Ph.D. in Economics, Kretschmer has previously taught at the London School of Commerce (LSC) and HEC Paris.

Graded: Students will receive a signed Certificate of Completion for finishing the course.

Description: Drawing heavily from game theory, Advanced Competitive Strategy offers seven new modules grounded in real-world examples. In this course, students will learn how to use social media to build buzz; properly manage the breadth and structure of their product portfolio; establish partnerships to enhance the value offered to customers; integrate various pricing strategies to reinforce customer loyalty; and identify potential merger and acquisition targets to build a company’s customer base and portfolio. As before, the course will be taught through 8-12 minute video lectures, with students evaluated through quizzes, optional case study assignments, and a required final exam.

Review: None.

Additional Note: This is the second part of Kretschmer’s Competitive Strategy course. The first part was held in April. To read reviews about his first course, click here. Please note that taking the first course is not a prerequisite for enrolling in Advanced Competitive Strategy.