Essential MOOC Courses In Business For June

A Life of Happiness and Fulfillment


School: Indian School of Business and the University of Texas, McCombs School of Business

Platform: Coursera

Registration Link:  A Life of Happiness and Fulfillment

Start Date: June 15, 2015 (6 Weeks Long)

Workload: 2-3 Hours Per Week

Instructor: Dr. Rajagopal Raghunathan

Credentials: Dr. Raghunathan (aka Dr. Happy-Smarts) is a Professor of Marketing at the University of Texas’ McCombs School of Business. His work focuses on consumer behavior, particularly in how behavioral psychology, decision theory, and marketing practices shape consumption. Aside from his academic research being featured in outlets ranging from the Journal of Marketing to Information Systems Research, Dr. Raghunathan also writes a blog on happiness, creativity, and leadership for Psychology Today. And his book on happiness is tentatively scheduled to be published in 2015. He is currently a visiting Professor Marketing at the Indian School of Business.

Graded: Coursera does not award a verified certificate for completing this course.

Description: “What is the meaning of life?” Ever ask that question? Chances are, you’re not looking to unlock the universe’s secrets. Instead, you’re seeking a connection, to discover your place and find solace…hope…happiness.  In this course, Dr. Raghunathan will take a scientifically-validated approach to identify what provides a fulfilling life. Drawing from the latest findings in psychology, neuroscience, and behavioral decision theory, he will outline the “7 Deadly Happiness Sins” (including chasing superiority, avoiding connection, mistrust, and controlling others) along with sharing the “7 Habits of the Highly Happy.” As part of the course, Dr. Raghunathan will also include lectures from special guests like Marshall Goldsmith and Srikumar Rao.

Review: No reviews.

  • Steve Petit-Lamy

    Really thank for your answer ! I was wondering since 3 or 4 days if I had to get certification or not !

    So the certification doesn’t mean anything ?

  • JohnAByrne

    There’s really no need for certification. If you complete the course, you can still put it on your resume, whether you have certification or not.

  • Steve Petit-Lamy

    Hi ! I read some articles on the MOOC on your website, I would like to know if just doing the MOOC was enough to get value or if I should pay for the certification ?

  • Jeff Schmitt

    Hi, Evelyn. Thanks for writing. It looks like that course does cost $295. I have updated the article and apologize for the error.

  • Evelyn

    Hi, I have the same problem: to enroll in the course on “Marketing for Non-Marketers” on the edx website asks for $295.

  • Jeff Schmitt

    Hi, Vicky. Which course is it? I would say just click on register. It looks like one course, Marketing for Non-Marketers, is a paid course. Is that the one you’re dealing with?

  • Vicky Hu

    Hello Jeff,
    I am following your directionsbut I dont see the blue bottom that says “register for free”. It only shows: how it work, courses, schools and partners, register and sign in. Please help me. Thanks

  • arobben

    Is the course on “Marketing for Non-Marketers” free or paid because when I try to enroll on the edx website it asks for $295.

  • Arvind Chand

    Good Morning, I am from down under. Are these courses available online?

  • JD Ham

    Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

  • Jeff Schmitt

    Hi, JD. Which course?

  • JD Ham

    Hey I can’t seem to find the downloadable text that is offered. Everytime I click the link it takes me to the website. Is there a DIRECT link to the pdf download?



  • Jeff Schmitt

    Hi, Paul. Happy to help. Which course is giving you a problem? Here is how to work this: Click on one of the links above to go to the course profile. There is a direct link to the course under “Registration Link.” There, you will usually see a blue button near the top that says, “Register For Free.” Click on that and Coursera or EdX will guide you from there. Feel free to drop me a line ( if you need anything else. Have a great time in class! – Jeff

  • Paul Omollo

    How can I regester for the course ?