Chicago Booth | Ms. Start-Up Entrepreneur
GRE 318 current; 324 intended, GPA 3.4
Berkeley Haas | Mr. Wake Up & Grind
GMAT 700, GPA 3.5
Harvard | Mr. Nonprofit Social Entrepreneur
GMAT 740, GPA 3.7
Stanford GSB | Ms. East Africa Specialist
GMAT 690, GPA 3.34
Darden | Mr. Fintech Nerd
GMAT 740, GPA 7.7/10
Harvard | Mr. Improve Healthcare
GMAT 730, GPA 2.8
MIT Sloan | Mr. Low GPA Over Achiever
GMAT 700, GPA 2.5
Stanford GSB | Mr. Minority Champ
GMAT 740, GPA 3.7
Duke Fuqua | Ms. Health Care Executive
GMAT 690, GPA 3.3
NYU Stern | Mr. Low Gmat
GMAT 690, GPA 73.45 % (No GPA in undergrad)
N U Singapore | Ms. Biomanager
GMAT 520, GPA 2.8
Stanford GSB | Mr. Indian Telecom ENG
GRE 340, GPA 3.56
Harvard | Mr. 1st Gen Brazilian LGBT
GMAT 720, GPA 3.2
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GMAT 760, GPA 3.5 / 4.0 in Master 1 / 4.0 in Master 2
Tuck | Ms. Nigerian Footwear
GRE None, GPA 4.5
Stanford GSB | Mr. Low GPA To Stanford
GMAT 770, GPA 2.7
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GMAT 720, GPA 3.4
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GRE 325, GPA 3.2
Darden | Mr. Senior Energy Engineer
GMAT 710, GPA 2.5
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GRE 330, GPA 3.6
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GMAT 740, GPA 2.94
Harvard | Mr. London Artist
GMAT 730, GPA First Class Honours (4.0 equivalent)
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GMAT 660, GPA 3.83
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Kellogg | Mr. Young PM
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Wharton | Mr. Indian VC
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Best Free MOOCs In Business In March

An Introduction to Marketing

School: Wharton School

Platform: Coursera

Registration Link: REGISTER HERE

Start Date: March 19, 2018 (4 Weeks Long)

Workload: 5-6 Hours Per Week

Instructors: David Bell, Peter Fader, Barbara E. Kahn

Credentials: Professor Bell teaches Marketing Management in Wharton’s MBA and Executive MBA program. Aside from being extensively published in resources like the Journal of Consumer Researchand the Journal of Marketing, Bell is also the Academic Director for Wharton’s Advanced Management Program. Professor Fader is the Co-Director of the Wharton Customer Analytics Initiative and author of the acclaimed Customer Centricity: Focus on the Right Customers for Strategic Advantage. Before returning to Wharton, Professor Kahn served as the Dean of the School of Business Administration at the University of Miami in Coral Gables, Florida. From 1982-2006, Kahn was among the most published author of articles in the most prestigious marketing journals.

Graded: Students can choose to explore course videos, discussions, and ungraded assignments for free, but they won’t be able to submit graded assignments, earn a certificate, or complete a specialization without paying a $95 fee per course.

Description: The course will be divided into three modules: Branding, customer centricity, and go-to-market strategies, with concepts taught in the context of how real companies implemented them. Each module lasts three weeks and will be led by one of the three instructors. After the module is completed, the instructors will hold an interactive discussion about the material followed by an assessment. A course syllabus is available on the Coursera link.

Review: “This excellent introduction to marketing is taught by three eminent professors from Wharton in separate modules. It is not structured as a comprehensive overview of basic marketing concepts from A to Z; rather, the course provides a focused treatment of three highly “actionable” areas, which collectively cover a solid range of practical, contemporary marketing challenges. Barbara Kahn gives a broad overview of branding principles and strategies; Peter Fader covers “customer-centric” marketing methodologies that analyze the customer base and actively exploit its heterogeneity; and David Bell describes up-to- the-minute go-to-market strategies that directly confront the challenges of competition in an online world. (His take on how traditional businesses can cope with customers who shop in person and buy online is especially compelling.) The lectures are crisp and professional, and the optional readings are all interesting and well chosen; it would be a mistake to skip them. The exams are not difficult if you’ve studied the material. Overall a valuable and highly enjoyable course.” For additional reviews, click here.

Additional Information: This course is part of a “Business Foundations” specialization, a four course series that covers marketing, financial accounting, operations, and corporate finance. To learn more about these courses and register for them, click here.