Leading Innovation In Arts and Culture
School: Vanderbilt University
Registration Link: REGISTER HERE
Start Date: September 5, 2016 (8 Weeks Long)
Workload: Not Specified.
Instructors: David Owens and Jim Rosenberg
Credentials: An accomplished author and consultant, David Owens teaches courses in product development, change management, and innovation at Vanderbilt’s University’s Owen Graduate School of Management. He also oversees the school’s Executive Development Institute. Before entering academia, Owens served as the CEO of Griffin Technology, which markets accessories for smartphones and mobile devices. Owens also performed product design work for firms ranging from Apple to Daimler Benz to Corning. He earned a Ph.D. from Stanford and is the author of Creative People Must Be Stopped!.
Rosenberg is a senior advisor at National Arts Strategies, where he previously served as a vice president and worked with “arts and cultural leaders from around the world on leadership, innovation, marketing, strategy, and digital strategies.” He holds an MBA from the Stanford Graduate School of Business.
Graded: Students will earn a verified certificate for completing this course.
Description: Many times, the creative act is the easy part. Developing strategy, getting buy-in, and finding resources are often the real reason why a creative vision is brought to life. In this course, students will focus on creating a culture where the fear of failure is replaced by the best new ideas being embraced. Targeted to organizations as diverse as museums, zoos, and arts centers, the course tackles the issues faced by these institutions in two key ways. First, it examines how cultural leaders can filter and frame the best ideas so they can be more easily sold to skeptical stakeholders. Second, the course will look at the constraints that stifle innovation, including financial or technical limitations, groupthink, and market sizes and demographics. Beyond that, students will learn how to develop a process to manage the demands of multiple stakeholders, shifting priorities, and the uncertainty inherent in new initiatives.
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