Best Free MOOCs In Business For February

Marketing Analytics

School: University of Virginia (Darden)

Platform: Coursera

Registration Link:  CLICK HERE

Start Date: February 1, 2016 (5 Weeks Long)

Workload: 3 Hours Per Week 

Grades: To earn a passing mark, students must complete all graded assignments.

Instructor: Rajkumar Venkatesan

Credentials: A member of Poets&Quants’ top  “40 Under 40” professors, Venkatesan teaches the core marketing MBA course to first-year MBAs at Darden (along with and several executive education courses). His research focuses on customer relationship management, marketing metrics, and marketing analytics. A prolific researcher, his work has appeared in outlets like the Harvard Business Review and the Journal of Marketing Research.

Description: Decisions are driven by data. These days, the best models yield the best result. In this course, according to Venkatesan, students will gain “the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.” Over five weeks, the course will cover resource allocation, metrics for measuring brand assets, customer lifetime value, and regression basics. It will also feature marketing cases for companies like Snapple, IBM and Netflix to show how marketing analytics were used to develop campaigns and the results they produced.

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